Desi Malai Kulfi 270ml

0 reviews

Smart Rank ⓘ 68/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the authentic taste of India with Grameen Desi Malai Slice Kulfi, made from rich malai and infused with cardamom, pistachios, and almonds.
This creamy kulfi comes in a convenient slice form, making it easy to serve and enjoy at any occasion, from special events to everyday treats.
Perfect for all ages, this frozen dessert satisfies sweet cravings and is a delightful choice for those who love traditional Indian flavors.
Indulge in a rich and creamy experience with high-quality ingredients, ensuring a delicious treat that everyone can enjoy, except those with dairy allergies.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and flavor appeal, competitive pricing, but faces moderate competition in the market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	105
Total / Avg	4.10★	105

Consensus: 4.10★ from 105 total reviews

Rs.189.00 Rs.210.00

Best price from

Amazon.in

Details

Grameen Desi Malai Slice Kulfi is a delicious and creamy traditional Indian frozen dessert that is perfect for satisfying your sweet cravings. Made with rich malai (cream) and flavored with cardamom, pistachios, and almonds, this kulfi is a treat for your taste buds.

Key Features: - Authentic Indian flavors - Creamy texture - Convenient slice form for easy serving - Made with high-quality ingredients

For whom: This kulfi is perfect for anyone who enjoys traditional Indian desserts or is looking for a unique and flavorful frozen treat. It is great for both adults and children alike.

Pros: - Rich and creamy taste - Convenient packaging - Authentic flavors - Perfect for special occasions or everyday indulgence

Cons: - May not be suitable for those with dairy allergies - Limited availability in some areas

Indulge in the rich and creamy goodness of Grameen Desi Malai Slice Kulfi for a taste of India in every bite.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced combination of traditional flavors and modern packaging.	Euromonitor
Brand Strength	20	18	Established brand with strong recall among target consumers.	Nielsen
Category Momentum	20	15	Growing demand for traditional dairy desserts in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium offerings.	Kantar
Competition	10	5	Facing moderate competition from local and regional dessert brands.	IRI
Use-case Advantage	5	3	Convenient single-serve packaging suitable for individual consumption.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and flavor appeal, competitive pricing, but faces moderate competition in the market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Balanced combination of traditional flavors and modern packaging.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with strong recall among target consumers.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional dairy desserts in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar premium offerings.

Sources: Kantar
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing moderate competition from local and regional dessert brands.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Convenient single-serve packaging suitable for individual consumption.

Sources: GfK

Summary

Strong brand and flavor appeal, competitive pricing, but faces moderate competition in the market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Grameen Desi Malai Slice Kulfi, 270ml Estimated Delivery: 2-3 days In Stock	Rs.189.00 Rs.210.00 COD	GO TO STORE GO TO STORE
Grameen Desi Malai Slice Kulfi, 270ml Estimated Delivery: 2-3 days In Stock COD