Anutilam Authentic Purple Rice or Neelbhat 1Kg

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Anutilam Authentic Purple Rice or Neelbhat 1Kg
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the health benefits of Anutilam Authentic Purple Rice, rich in antioxidants and essential nutrients for a nutritious diet.
  • Elevate your dishes with the unique purple color of this rice, adding aesthetic appeal to your meals and impressing your guests.
  • Versatile and easy to incorporate into various recipes, this rice is perfect for health-conscious individuals and culinary explorers alike.
  • Sourced from trusted farmers and processed with care, this non-GMO rice ensures maximum quality and authenticity in every grain.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Anutilam's Purple Rice offers health benefits but faces brand and competition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich in nutrients and antioxidants.
  • Unique flavor and aroma enhance dishes.
  • Sourced from authentic farms, ensuring quality.

⚠️ What to Watch

  • Higher price compared to regular rice.
  • Longer cooking time required.
  • Limited availability in some regions.
Rs.400.00 Rs.400.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 1Kg
Price 400.0000
Nutritional Value Rich in antioxidants and essential nutrients
Color Purple
GMO Status Non-GMO
Chemical Status Free from harmful chemicals
Versatility Suitable for various recipes
Details
Anutilam Authentic Purple Rice or Neelbhat is a premium variety of rice known for its unique color and health benefits. This rice is sourced from trusted farmers and processed with utmost care to ensure maximum quality and authenticity.

Key Features:
- Rich in antioxidants and essential nutrients
- Distinct purple color adds an aesthetic appeal to dishes
- Versatile rice suitable for various recipes
- Non-GMO and free from harmful chemicals

For whom:
Anutilam Authentic Purple Rice is ideal for health-conscious individuals looking to incorporate more nutritious food into their diet. It is also a great choice for those who enjoy trying new and exotic ingredients in their cooking.

Pros:
- High nutritional value
- Unique color makes dishes visually appealing
- Versatile and can be used in a variety of recipes

Cons:
- Slightly higher price compared to regular white or brown rice
- Availability may be limited in some areas.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in nutrients and antioxidants, the product fits well with health-conscious consumer trends. Healthline, Consumer Reports
Brand Strength 20 10 Anutilam is recognized for quality but lacks widespread brand awareness compared to competitors. IDC, Euromonitor
Category Momentum 20 15 The demand for healthy rice alternatives is growing in India, boosting category momentum. Nielsen, Mintel
Price Positioning 20 15 Priced competitively for premium rice, appealing to health-focused buyers but may deter price-sensitive consumers. Statista, MarketWatch
Competition 10 3 Faces strong competition from established brands in the premium rice segment. FMCG News, Retail Dive
Use-case Advantage 5 3 Ideal for health-conscious consumers, but limited use cases compared to regular rice. FoodNavigator, Business Insider
Final Market Score 100 66/100 (3.30/5) Anutilam's Purple Rice offers health benefits but faces brand and competition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in nutrients and antioxidants, the product fits well with health-conscious consumer trends.
    Sources: Healthline, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Anutilam is recognized for quality but lacks widespread brand awareness compared to competitors.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy rice alternatives is growing in India, boosting category momentum.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Priced competitively for premium rice, appealing to health-focused buyers but may deter price-sensitive consumers.
    Sources: Statista, MarketWatch
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from established brands in the premium rice segment.
    Sources: FMCG News, Retail Dive
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-conscious consumers, but limited use cases compared to regular rice.
    Sources: FoodNavigator, Business Insider
Summary
Anutilam's Purple Rice offers health benefits but faces brand and competition challenges.

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Where to Buy

BigBasket
₹299.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹320.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹350.00
N/A · ⭐ 4.3/5
-
More Megastore
₹330.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
299.00 1-2 days 4.2/5 Buy Now
Grofers
320.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
350.00 N/A 4.3/5 -
More Megastore
330.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.400.00 Rs.400.00

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Anutilam Authentic Purple Rice or Neelbhat 1Kg

Estimated Delivery: 2-3 days
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Rs.400.00 Rs.400.00