Aannie Car Glass Cleaner Anti Fog Spray, Windshield Defogger & Stain Remover for Interior & Exterior Care, Improves Visibility in the Rain, Ideal for Monsoon Season, Crystal Clear Surface Washer

Key Features: - Anti-fog spray for car windows - Removes stains and dirt from glass surfaces - Improves visibility during rainy weather - Suitable for both interior and exterior use - Easy to use and quick-drying formula

For whom: - Car owners looking for a solution to foggy windows and stained glass surfaces - Those living in areas with frequent rainy weather - Drivers who prioritize safety and clear visibility on the road

Pros: - Effectively removes fog and stains from car windows - Improves visibility in rainy conditions - Can be used on both interior and exterior glass surfaces - Easy to apply and dries quickly

Cons: - May require frequent reapplication in extreme weather conditions - Some users may prefer a longer-lasting solution for foggy windows

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of anti-fog, stain removal, and visibility enhancement, meeting consumer needs.	Market Research India
Brand Strength	20	18	Established brand with positive consumer perception and trust.	Brand Equity
Category Momentum	20	15	Growing demand for high-performance glass cleaners in Indian market.	GFK
Price Positioning	20	10	Competitively priced compared to premium alternatives, appealing to cost-conscious consumers.	Retail Today
Competition	10	8	Facing moderate competition from established and new entrants in the glass cleaner segment.	Competitor Analysis
Use-case Advantage	5	5	Addresses specific challenges faced during the monsoon season, enhancing user experience.	Monsoon Insights
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and unique features, well-positioned in the growing Indian glass cleaner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—