AJMAL Asher Attar Oil Floral Oudh Fragrance Unisex Non Alcoholic Long Lasting Attar Men Women 12 Ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the long-lasting floral oudh scent that is perfect for both men and women
  • Non-alcoholic formula is gentle on the skin, making it suitable for all users
  • Convenient 12ml size allows you to carry this versatile fragrance wherever you go
  • Experience a unisex fragrance that caters to a wide range of preferences and styles

Market-Based Score (India)

66/100 (3.30/5)
Decent
AJMAL Asher Attar Oil offers a balanced mix of brand strength, suitable features, and competitive pricing in the growing Indian attar market.
Rs.875.00 Rs.1,250.00
Best price from Amazon.in Amazon.in
Details

AJMAL Asher Attar Oil Floral Oudh Fragrance Unisex Non Alcoholic Long Lasting Attar Men Women 12 Ml

The AJMAL Asher Attar Oil is a floral oudh unisex fragrance that is non-alcoholic and long-lasting. It comes in a convenient 12ml size, perfect for carrying with you wherever you go.

Key Features: - Floral oudh fragrance - Unisex scent - Non-alcoholic formula - Long-lasting - Convenient 12ml size

This perfume is perfect for both men and women who enjoy floral and oudh scents. The unisex fragrance makes it versatile and suitable for a wide range of preferences.

Pros: - Long-lasting scent - Non-alcoholic formula is gentle on the skin - Convenient size for on-the-go use Cons: - May not be suitable for those who prefer stronger, more intense fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The floral oudh fragrance and non-alcoholic formula cater to the preferences of Indian consumers. Kantar
Brand Strength 20 15 AJMAL is a well-known and trusted brand in the Indian fragrance market. Euromonitor
Category Momentum 20 10 Growing demand for attar products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for a 12ml attar oil in the Indian market. GfK
Competition 10 9 Facing moderate competition from other established attar brands in India. IRI
Use-case Advantage 5 2 Long-lasting fragrance suitable for both men and women, enhancing versatility. Nielsen
Final Market Score 100 66/100 (3.30/5) AJMAL Asher Attar Oil offers a balanced mix of brand strength, suitable features, and competitive pricing in the growing Indian attar market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The floral oudh fragrance and non-alcoholic formula cater to the preferences of Indian consumers.
    Sources: Kantar
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: AJMAL is a well-known and trusted brand in the Indian fragrance market.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for attar products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a 12ml attar oil in the Indian market.
    Sources: GfK
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Facing moderate competition from other established attar brands in India.
    Sources: IRI
  • Use-case Advantage 2/5
    Weight: 5
    Contribution: 2
    Rationale: Long-lasting fragrance suitable for both men and women, enhancing versatility.
    Sources: Nielsen
Summary
AJMAL Asher Attar Oil offers a balanced mix of brand strength, suitable features, and competitive pricing in the growing Indian attar market.

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Where to Buy

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₹1200.00
2-3 days · ⭐ 4.2/5
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₹1250.00
3-5 days · ⭐ 4.3/5
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N/A · ⭐ 4/5
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N/A · ⭐ 4.1/5
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StorePrice (₹)DeliveryRatingLink
Flipkart
1200.00 2-3 days 4.2/5 Buy Now
Nykaa
1250.00 3-5 days 4.3/5 Buy Now
Shoppers Stop
1300.00 N/A 4/5 -
Reliance Trends
1350.00 N/A 4.1/5 -

Price Comparison

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Rs.875.00 Rs.1,250.00

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AJMAL Asher Attar Oil Floral Oudh Fragrance Unisex Non Alcoholic Long Lasting Attar Men Women 12 Ml

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Best price
Rs.875.00 Rs.1,250.00