Yardley London Women English Lavender Edt Liquid 125Ml

Yardley London Women English Lavender Edt Liquid 125Ml

Yardley London Women English Lavender EDT Liquid is a refreshing and light fragrance that captures the essence of a blooming English garden. With top notes of bergamot and clary sage, heart notes of English lavender and eucalyptus, and base notes of patchouli and sandalwood, this EDT is perfect for everyday wear.

Key Features: - Long-lasting fragrance - Floral and herbal notes - Suitable for day and night wear - Comes in a convenient 125ml size bottle

For whom: This EDT is perfect for women who enjoy fresh, floral scents that are not overpowering. It is suitable for daily wear and can transition from day to night effortlessly.

Pros: - Light and refreshing fragrance - Long-lasting scent - Classic English lavender scent - Great value for money Cons: - May not be suitable for those who prefer stronger, more intense perfumes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for fragrances.	Kantar
Brand Strength	20	15	Yardley London is a well-established brand in India.	Euromonitor
Category Momentum	20	10	Growing demand for Eau de Toilette in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Eau de Toilette products.	GfK
Competition	10	6	Facing moderate competition from other Eau de Toilette brands in India.	IRI
Use-case Advantage	5	5	Offers a unique and refreshing lavender scent for daily use.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Yardley London Women English Lavender Edt Liquid 125Ml holds a strong position in the Indian Eau de Toilette market.

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