THE RUPAWAT Perfumery House Alcohol Free Long Lasting Attar Perfume 6ml Mitti Di khushboo

THE RUPAWAT Perfumery House Alcohol Free Long Lasting Attar Perfume 6ml Mitti Di khushboo

Key Features: - Alcohol free - Long lasting scent - 6ml bottle size - Inspired by the earthy scent of mitti di khushboo

For whom: - Individuals looking for a unique and long-lasting fragrance - Those who prefer alcohol-free perfumes - Fans of the earthy smell of mitti di khushboo

Pros: - Alcohol-free formula is gentle on skin - Long lasting scent means you can enjoy the fragrance all day - Unique scent inspired by the earth

Cons: - Bottle size may be small for some users - Some may prefer more traditional perfume scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free and long-lasting formula aligns with consumer preferences.	Euromonitor
Brand Strength	20	18	Established reputation for quality attar products.	Brand Equity
Category Momentum	20	15	Growing demand for natural fragrances in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the quality offered.	Retail Today
Competition	10	5	Facing moderate competition from local and international attar brands.	Market Watch
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions.	Fragrance Today
Final Market Score	100	76/100 (3.80/5)	Strong brand with well-fitted features and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—