POLICE Contemporary Eau de Toilette 100 ml For Men

POLICE Contemporary Eau de Toilette 100 ml For Men

About Product: Police Contemporary Eau de Toilette is a refreshing and masculine fragrance perfect for men who exude confidence and style. The blend of notes creates a sophisticated and captivating scent that lingers throughout the day.
Key Features: - Top notes of bergamot, grapefruit, and juniper - Heart notes of lavender, rosemary, and ginger - Base notes of cedarwood, vetiver, and tonka bean - Long-lasting fragrance that is suitable for all occasions
For whom: This Eau de Toilette is ideal for men who appreciate high-quality fragrances and want to make a lasting impression. It is perfect for men who are looking for a signature scent that reflects their personality and style.
Pros & Cons: Pros: - Invigorating and refreshing scent - Long-lasting fragrance - Suitable for day or night wear Cons: - Some may find the scent too strong for their preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100 ml size and contemporary scent align with Indian consumer preferences	Euromonitor
Brand Strength	20	15	Police brand well-recognized and trusted in India	Brandwatch
Category Momentum	20	10	Strong demand for men's fragrances in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar fragrances in the market	Kantar
Competition	10	6	Facing moderate competition from other popular men's fragrances	Forbes
Use-case Advantage	5	5	Versatile fragrance suitable for daily wear and special occasions	GfK
Final Market Score	100	66/100 (3.30/5)	Police Contemporary Eau de Toilette 100 ml for Men offers a well-balanced mix of brand strength, features, and pricing in the competitive Indian men's fragrance market.

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