Otoori Soulmate Unisex Attar Concentrated Perfume Oil 15ml

Otoori Soulmate Unisex Attar Concentrated Perfume Oil 15ml

Otoori Soulmate is a unisex attar that comes in a convenient and travel-friendly 15ml bottle. This concentrated perfume oil is designed to leave a long-lasting and intoxicating scent on the skin.

Key Features: - Unisex fragrance suitable for both men and women - Concentrated formula for long-lasting scent - Travel-friendly 15ml bottle - Intoxicating and unique scent

For whom: - Those looking for a unisex fragrance that is unique and long-lasting - Individuals who appreciate the convenience of a travel-friendly perfume oil - People who prefer concentrated perfumes over traditional alcohol-based sprays

Pros: - Long-lasting scent - Unique unisex fragrance - Travel-friendly packaging Cons: - Some may find the scent too strong for their liking - The small size may not last as long as larger bottles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Perfect size for personal use, convenient packaging.	RetailWire
Brand Strength	20	18	Established brand with loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for traditional attar scents in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar attar products.	Euromonitor
Competition	10	5	Facing moderate competition from local and international attar brands.	Forbes
Use-case Advantage	5	3	Versatile unisex fragrance suitable for all occasions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned unisex attar with strong brand loyalty in growing Indian market.

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