Nike Pure Woman EDT 75ml Refreshing Elegant Fragrance

Nike Pure Woman EDT 75ml Refreshing Elegant Fragrance

Key features: - Floral and fruity fragrance - Long-lasting scent - Elegant and refreshing - Comes in a 75ml bottle

For whom: This fragrance is perfect for women who love a fresh and floral scent that is perfect for everyday wear. It is versatile and suitable for all occasions.

Pros: - Long-lasting scent that stays on all day - Elegant and classic fragrance that is not overpowering - Suitable for all ages and occasions

Cons: - Some may find the scent too subtle - The bottle size may be too small for some users who prefer larger sizes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for elegant fragrances	Vogue, Elle
Brand Strength	20	18	Nike's strong brand reputation in India boosts product appeal	Forbes, BrandZ
Category Momentum	20	15	Strong demand for Eau de Toilette in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market segment	BusinessToday, Livemint
Competition	10	8	Facing moderate competition from similar fragrance products in India	Cosmopolitan, Verve
Use-case Advantage	5	5	Offers a refreshing and elegant fragrance suitable for daily wear	Femina
Final Market Score	100	76/100 (3.80/5)	Nike Pure Woman EDT 75ml is well-positioned in the Indian market with a strong brand and suitable features.

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