LUNAER Fresh Oud Unisex Eau De Parfum Perfume Citrus Oud Wood Spice Floral Fruity Luxury premium Long Fragrance Perfume for Men and Women 50ml

LUNAER Fresh Oud Unisex Eau De Parfum Perfume Citrus Oud Wood Spice Floral Fruity Luxury premium Long Fragrance Perfume for Men and Women 50ml

Key Features: - Fresh and long-lasting fragrance with notes of oud wood, citrus, spice, floral, and fruity. - Unisex perfume suitable for both men and women. - Luxury premium packaging perfect for gifting or personal use. - Comes in a convenient 50ml size bottle.

For whom: - Ideal for individuals who appreciate unique and long-lasting fragrances. - Suitable for both men and women looking for a versatile and luxurious perfume.

Pros: - Versatile unisex fragrance suitable for any occasion. - Premium quality ingredients ensure a long-lasting scent. - Convenient size for travel or everyday use.

Cons: - The oud wood scent may be overpowering for some individuals. - Higher price point compared to other perfumes in the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a diverse range of fragrance notes appealing to Indian consumers	Fragrance Foundation
Brand Strength	20	10	Established brand with positive reputation in India	Brand Equity
Category Momentum	20	15	Growing demand for unisex luxury perfumes in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a premium unisex perfume in India	Retail360
Competition	10	6	Facing moderate competition from similar luxury unisex perfumes in India	Cosmopolitan
Use-case Advantage	5	5	Versatile fragrance suitable for various occasions in Indian context	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned luxury unisex perfume in growing Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—