Hummer Yellow By Hummer For Men 125 ml

Hummer Yellow By Hummer For Men 125 ml

Hummer Yellow Cologne for Men is a fresh and invigorating fragrance that is perfect for the modern man. With its citrusy and woody notes, this cologne is sure to leave a lasting impression wherever you go.

Key Features: - Top notes of lemon, bergamot, and green apple - Middle notes of jasmine, coriander, and cedarwood - Base notes of sandalwood, musk, and amber - Long-lasting scent that lingers throughout the day

For whom: This cologne is perfect for men who want a bold and masculine scent that will make them stand out from the crowd. Whether you're heading to the office or out for a night on the town, Hummer Yellow Cologne is the perfect finishing touch to any outfit.

Pros: - Fresh and uplifting fragrance - Long-lasting scent - Versatile enough for any occasion - Affordable price point Cons: - Some may find the scent to be too strong for everyday wear - The bottle may be too bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	125 ml size and Eau de Toilette category align with market preferences	Euromonitor
Brand Strength	20	15	Hummer brand known for quality and masculinity	Brandwatch
Category Momentum	20	10	Strong demand for men's fragrances in the Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar fragrances in the market	Kantar
Competition	10	9	Facing competition from established and emerging fragrance brands	Nielsen
Use-case Advantage	5	2	Unique scent profile suitable for daily wear	GfK
Final Market Score	100	66/100 (3.30/5)	Hummer Yellow Cologne for Men - 125 ml offers a strong value proposition in the competitive Indian men's fragrance market.

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