Bentley Infinite Rush Edt 60ml

Bentley Infinite Rush Edt 60ml

Key Features: - Fresh, invigorating scent with notes of lavender, vetiver, and amber - Long-lasting fragrance that stays with you throughout the day - Elegant and luxurious packaging that reflects the Bentley brand

For whom: - Men who appreciate fine fragrances and luxury brands - Those who enjoy a masculine and sophisticated scent - Individuals who want a cologne that makes a statement

Pros: - Unique combination of notes that sets it apart from other men's colognes - Perfect for both daytime and evening wear - The packaging makes it a great gift for the special men in your life

Cons: - Some may find the scent too strong for their liking - Price point may be higher than other colognes on the market - Limited availability in some regions may make it harder to find.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers	Euromonitor
Brand Strength	20	18	Bentley brand known for luxury and exclusivity in India	Forbes
Category Momentum	20	15	Strong demand for men's cologne in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium segment in India	Business Standard
Competition	10	8	Facing moderate competition from established and niche brands	The Economic Times
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for Indian climate	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Bentley Infinite Rush well in the Indian men's cologne market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—