ARMAF Tag Him Liquid Perfume For Men EDT 100ml Aromatic Woody

ARMAF Tag Him Liquid Perfume For Men EDT 100ml Aromatic Woody

Key Features: - Top notes: bergamot, grapefruit, and green apple - Middle notes: pink pepper, nutmeg, and cardamom - Base notes: vetiver, patchouli, and cedarwood
For whom: This cologne is perfect for men who appreciate a masculine and sophisticated fragrance. It is ideal for any occasion, whether it be a casual day out or a special evening event.
Pros: - Long-lasting scent - Unique and refreshing combination of notes - Comes in a convenient 100ml size bottle
Cons: - May be too strong for some individuals sensitive to fragrances - Price may be a bit high for some budgets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aromatic woody scent aligns with current consumer preferences.	Kantar
Brand Strength	20	10	Armaf is a recognized brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's fragrances in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	6	Facing moderate competition from established brands.	IRI
Use-case Advantage	5	5	Versatile fragrance suitable for daily wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Armaf Tag Him EDT 100ml offers a well-balanced fragrance at a competitive price point in the growing Indian men's fragrance market.

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