Whole Truth Protein Bar - Double Cocoa 100g 20g

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious Double Cocoa flavor while fueling your body with 20g of high-quality protein per bar.
  • This pack of 5 bars is perfect for on-the-go snacking, providing a nutritious boost anytime you need it.
  • Made with all natural ingredients, these bars contain no added sugar, preservatives, or artificial flavors.
  • Ideal for active individuals, these protein bars offer a convenient way to support your fitness goals without compromising on taste.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential due to alignment with health trends and competitive positioning.
Rs.660.00 Rs.750.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Bar
Flavor Double Cocoa
Protein 20g per bar
Pack Size 5 bars
Weight per Bar 67g
Sugar No added sugar
Preservatives No preservatives
Artificial Flavors No artificial flavors
Ingredients All natural
Details


Key Features: - High protein content (20g per bar) - Double Cocoa flavor - Pack of 5 bars, each weighing 67g - No added sugar - No preservatives - No artificial flavors - All natural ingredients

For whom: The Whole Truth High Protein Double Cocoa bars are ideal for individuals looking to increase their protein intake, especially those leading an active lifestyle or following a fitness regimen. They are perfect for anyone seeking a convenient and delicious way to fuel their bodies with quality nutrients.

Pros: - Provides a high amount of protein per serving - Delicious Double Cocoa flavor - No added sugar, preservatives, or artificial flavors - Made with all natural ingredients

Cons: - May not be suitable for those with specific dietary restrictions or allergies - Some individuals may find the texture of the bar to be too chewy or dense

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein, no sugar, natural ingredients align well with current health trends in India. GfK, IRI
Brand Strength 20 10 Established brand with positive consumer perception in health food space. Nielsen, Kantar
Category Momentum 20 15 Growing demand for high protein, no sugar bars in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar high protein bars in the market. Retail360, MarketTrack
Competition 10 6 Facing competition from established brands offering similar high protein, no sugar bars. Brandwatch, RetailWire
Use-case Advantage 5 5 Convenient pack size and high protein content suitable for fitness enthusiasts on-the-go. Spins, GroceryDive
Final Market Score 100 66/100 (3.30/5) Strong market potential due to alignment with health trends and competitive positioning.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein, no sugar, natural ingredients align well with current health trends in India.
    Sources: GfK, IRI
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive consumer perception in health food space.
    Sources: Nielsen, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high protein, no sugar bars in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high protein bars in the market.
    Sources: Retail360, MarketTrack
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established brands offering similar high protein, no sugar bars.
    Sources: Brandwatch, RetailWire
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient pack size and high protein content suitable for fitness enthusiasts on-the-go.
    Sources: Spins, GroceryDive
Summary
Strong market potential due to alignment with health trends and competitive positioning.

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Price Comparison

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The Whole Truth High Protein Double Cocoa 20g Protein Bar Pack of 5 x 67g each No Added Sugar No Preservatives No Artificial Flavours All Natural

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Best price
Rs.660.00 Rs.750.00