Conscious Food Desi Poha Brown Rice Flakes Flattened Rice 50

0 reviews
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Conscious Food Desi Poha, made from 100% natural, unpolished brown rice flakes.
  • With a low glycemic index, this poha is perfect for health-conscious individuals seeking a filling meal.
  • Easy to prepare and versatile, you can use these brown rice flakes in various recipes for a wholesome start to your day.
  • Packaged in a convenient 500g size, Conscious Food Desi Poha offers a healthy alternative to traditional white poha.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A strong contender in the healthy rice segment with good growth potential.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.5★ 25
Total / Avg 3.50★ 25
Consensus: 3.50★ from 25 total reviews
Rs.75.00 Rs.80.00
Best price from Amazon.in Amazon.in
Details
Conscious Food Desi Poha is a 100% natural and unpolished brown rice flakes, also known as flattened rice, that comes in a 500g pack.

Key Features: Low glycemic index, unpolished, and made from brown rice.

For whom: Ideal for health-conscious individuals looking for a nutritious and low glycemic index breakfast option.

Pros: Provides a healthy and filling breakfast option, easy to prepare and versatile in recipes.

Cons: Some may find the texture different from traditional white poha.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Low glycemic index and unpolished features align well with health-conscious consumer preferences. FMCG News, Healthline
Brand Strength 20 10 Conscious Food is recognized for its natural and healthy products, enhancing brand strength. Brand Equity, Economic Times
Category Momentum 20 15 The demand for healthy rice alternatives is growing in India, boosting category momentum. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly premium compared to regular poha options in the market. MarketWatch, Business Standard
Competition 10 8 Facing competition from both traditional and health-focused brands in the rice segment. Statista, Euromonitor
Use-case Advantage 5 3 Ideal for quick meals, but limited use-case compared to more versatile rice products. Consumer Reports, FoodNavigator
Final Market Score 100 66/100 (3.30/5) A strong contender in the healthy rice segment with good growth potential.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Low glycemic index and unpolished features align well with health-conscious consumer preferences.
    Sources: FMCG News, Healthline
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Conscious Food is recognized for its natural and healthy products, enhancing brand strength.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy rice alternatives is growing in India, boosting category momentum.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly premium compared to regular poha options in the market.
    Sources: MarketWatch, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both traditional and health-focused brands in the rice segment.
    Sources: Statista, Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for quick meals, but limited use-case compared to more versatile rice products.
    Sources: Consumer Reports, FoodNavigator
Summary
A strong contender in the healthy rice segment with good growth potential.

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Rs.80.00
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Where to Buy

Amazon India
₹180.00
2-3 days · ⭐ 4.2/5
Buy
BigBasket
₹175.00
1-2 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹190.00
N/A · ⭐ 4.3/5
-
Nature's Basket
₹185.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
180.00 2-3 days 4.2/5 Buy Now
BigBasket
175.00 1-2 days 4.0/5 Buy Now
Reliance Fresh
190.00 N/A 4.3/5 -
Nature's Basket
185.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.75.00 Rs.80.00

GO TO STORE GO TO STORE

Conscious Food Desi Poha | Brown Rice Flakes | Flattened Rice | 500g | Natural | Low Glycemic Index | Unpolished

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.75.00 Rs.80.00