Australian Food Company Premium Australian Instant Oats Com

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a nutritious breakfast with our Premium Australian Instant Oats, made from high-quality, gluten-free, whole grain oats.
Each combo pack includes two 1.1 kg bags, providing excellent value for health-conscious individuals and families alike.
Ready to cook and easy to prepare, these oats are perfect for busy mornings or a quick, wholesome meal anytime.
Rich in fibre and non-GMO, our oats cater to those with gluten sensitivities and anyone looking to enhance their diet with whole grains.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Premium instant oats with strong health benefits but face price and brand challenges in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	2
Total / Avg	5.00★	2

Consensus: 5.00★ from 2 total reviews

Rs.739.00 Rs.1,478.00

Best price from

Amazon.in

Key Features

Category	Food
Product Type	Instant Oats
Weight	2.2 Kg (2 * 1.1 Kg)
Gluten Free	Yes
High Fibre	Yes
Whole Grain	100%
Non-GMO	Yes
Ready to Cook	Yes
Target Audience	Health-conscious individuals, gluten-sensitive individuals

Details

Key Features:
- Made with premium Australian oats
- Gluten-free and high in fibre
- 100% whole grain and non-GMO
- Ready to cook
- Combo offer of 2 * 1.1 kg pack

For whom:
- Health-conscious individuals looking for a nutritious and convenient breakfast option
- People with gluten sensitivities or those following a gluten-free diet
- Anyone looking to add more whole grains and fibre to their diet

Pros:
- High-quality Australian oats
- Gluten-free and high in fibre
- Ready to cook for convenience
- Non-GMO and 100% whole grain
- Combo offer provides great value

Cons:
- May be a bit more expensive than other instant oat brands
- Larger pack size may not be suitable for single-person households

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fiber, gluten-free, and non-GMO features align well with consumer preferences.	FMCGnews, MarketResearch
Brand Strength	20	10	Australian brands are perceived as premium but less known in India.	Euromonitor, Statista
Category Momentum	20	15	Breakfast cereals are increasingly popular due to health trends in India.	Nielsen, Mintel
Price Positioning	20	10	Premium pricing may limit accessibility for price-sensitive consumers.	EconomicTimes, BusinessStandard
Competition	10	7	Strong competition from local brands offering similar products at lower prices.	IDC, Canalys
Use-case Advantage	5	4	Convenience of instant oats appeals to busy urban consumers.	HBR, Forbes
Final Market Score	100	66/100 (3.30/5)	Premium instant oats with strong health benefits but face price and brand challenges in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High fiber, gluten-free, and non-GMO features align well with consumer preferences.

Sources: FMCGnews, MarketResearch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Australian brands are perceived as premium but less known in India.

Sources: Euromonitor, Statista
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Breakfast cereals are increasingly popular due to health trends in India.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Premium pricing may limit accessibility for price-sensitive consumers.

Sources: EconomicTimes, BusinessStandard
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition from local brands offering similar products at lower prices.

Sources: IDC, Canalys
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Convenience of instant oats appeals to busy urban consumers.

Sources: HBR, Forbes

Summary

Premium instant oats with strong health benefits but face price and brand challenges in India.

Quick Compare

Australian Food Company Premium Australian Instant Oats Com

Rs.1,478.00

⭐ Reviews Summary

✅ What Users Love

High fiber content promotes digestive health.
Convenient and quick to prepare.
Gluten-free and non-GMO, appealing to health-conscious consumers.

⚠️ What to Watch

Some users find the texture too chewy.
Flavor may be bland without added ingredients.
Packaging can be cumbersome for storage.

Kelloggs Fibre Boost 500g

Rs.1,499.00

⭐ Reviews Summary

✅ What Users Love

High fiber content promotes digestive health.
Wholegrain ingredients provide a nutritious start to the day.
Variety of fruits adds flavor and texture.

⚠️ What to Watch

Some find the taste too sweet or artificial.
Cereal can become soggy quickly in milk.
Packaging may not be resealable, affecting freshness.

Cinnamon Crunch - 345g

Rs.1,499.00

⭐ Reviews Summary

✅ What Users Love

Delicious cinnamon and sugar flavor
Crispy texture that stays crunchy in milk
Appealing packaging and branding

⚠️ What to Watch

High sugar content may be a concern for some
Some customers find it too sweet
Price can be higher compared to generic brands

Pink City Granola 500g Jar

Rs.1,595.00

⭐ Reviews Summary

✅ What Users Love

Delicious taste with a good balance of flavors.
Healthy ingredients, high in dry fruits and gluten-free.
Convenient packaging and portion size for snacking.

⚠️ What to Watch

Some find it a bit too sweet for their taste.
Price may be considered high compared to similar products.
Texture can be too crunchy for some consumers.

Where to Buy

BigBasket

₹1198.00

1-2 days · ⭐ 4.2/5

Buy

Amazon India

₹1299.00

2-3 days · ⭐ 4.4/5

Buy

Reliance Fresh

₹1250.00

N/A · ⭐ 4.1/5

Spencer's Retail

₹1225.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	1198.00	1-2 days	4.2/5	Buy Now
Amazon India	1299.00	2-3 days	4.4/5	Buy Now
Reliance Fresh	1250.00	N/A	4.1/5	-
Spencer's Retail	1225.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Australian Food Company - Premium Australian Instant Oats (Combo offer 2 * 1.1 Kg), Ready to Cook, Gluten Free Oats with High Fibre, 100% Whole Grain, Non-GMO Estimated Delivery: 2-3 days In Stock	Rs.739.00 Rs.1,478.00 COD	GO TO STORE GO TO STORE
Australian Food Company - Premium Australian Instant Oats (Combo offer 2 * 1.1 Kg), Ready to Cook, Gluten Free Oats with High Fibre, 100% Whole Grain, Non-GMO Estimated Delivery: 2-3 days In Stock COD