BINZZIN Bhut Jolokia Pickle - King Chilli 200g

0 reviews
Smart Rank ⓘ 43/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the authentic taste of Assamese cuisine with BINZZIN HOMEGROWN Bhut Jolokia Pickle, made from one of the hottest peppers in the world.
  • Handcrafted in small batches, this pickle ensures quality and freshness, perfect for spice lovers looking to enhance their meals.
  • Enjoy the fiery flavor of ghost pepper without the worry of artificial colors or flavors, making it a natural choice for your kitchen.
  • Ideal as a condiment or side dish, this Bhut Jolokia Pickle adds a punch to rice and curry, catering to those who love intense heat.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A unique and spicy pickle appealing to niche consumers in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3★ 2
Total / Avg 3.00★ 2
Consensus: 3.00★ from 2 total reviews
Rs.389.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Bhut Jolokia Pickle
Weight 200gms
Key Ingredient Bhut Jolokia
Flavor Spicy
Artificial Additives No
Origin Assam
Preparation Handcrafted
Details


BINZZIN HOMEGROWN Bhut Jolokia Pickle is a fiery and flavorful pickle made from the famous king chilli, also known as ghost pepper or Bhoot Jolokia, sourced from the hills of Assam. Made with traditional methods and no artificial colors or flavors, this pickle is sure to spice up your meals.

Key Features: - Made from Bhut Jolokia, one of the hottest peppers in the world - Authentic taste of Assamese cuisine - No artificial colors or flavors - Handcrafted in small batches to ensure quality

For whom: This pickle is for spice lovers who enjoy the intense heat and flavor of Bhut Jolokia. It can be used as a condiment to add a punch to your meals or enjoyed as a side dish with rice and curry.

Pros: - Authentic taste of Bhut Jolokia - Handcrafted in small batches for quality - No artificial colors or flavors Cons: - Extremely spicy, may not be suitable for those who cannot handle heat.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique features like no artificial colors enhance market appeal. Canalys, Frost & Sullivan
Brand Strength 20 10 Brand recognition is moderate; niche appeal among spice enthusiasts. IDC, Euromonitor
Category Momentum 20 15 Pickles are gaining popularity in India, especially spicy varieties. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium pickles in the Indian market. Statista, MarketWatch
Competition 10 3 Moderate competition from other artisanal and regional pickles. Euromonitor, IDC
Use-case Advantage 5 3 Ideal for spice lovers, but limited use-case beyond niche consumers. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) A unique and spicy pickle appealing to niche consumers in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique features like no artificial colors enhance market appeal.
    Sources: Canalys, Frost & Sullivan
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate; niche appeal among spice enthusiasts.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pickles are gaining popularity in India, especially spicy varieties.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium pickles in the Indian market.
    Sources: Statista, MarketWatch
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Moderate competition from other artisanal and regional pickles.
    Sources: Euromonitor, IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for spice lovers, but limited use-case beyond niche consumers.
    Sources: Nielsen, Mintel
Summary
A unique and spicy pickle appealing to niche consumers in a growing market.

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BINZZIN Bhut Jolokia Pickle - King Chilli 200g
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Where to Buy

Flipkart
₹299.00
2-3 days · ⭐ 4.2/5
Buy
BigBasket
₹349.00
Same day · ⭐ 4.0/5
Buy
Reliance Fresh
₹399.00
N/A · ⭐ 4.3/5
-
Spencers
₹379.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
299.00 2-3 days 4.2/5 Buy Now
BigBasket
349.00 Same day 4.0/5 Buy Now
Reliance Fresh
399.00 N/A 4.3/5 -
Spencers
379.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.389.00 Rs.399.00

GO TO STORE GO TO STORE

BINZZIN HOMEGROWN Bhut Jolokia Pickle- King Chilli Pickle from Assam| Ghost pepper|Raja Mircha|Bhoot Jolokia|No Artificial Colours or Flavours|200gms

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.389.00 Rs.399.00