Bhuira Orange Bliss - 240g

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Bhuira Orange Bliss - 240g
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy guilt-free indulgence with Bhuira Bitter Orange Marmalade, made from all natural ingredients and no preservatives or artificial colors.
  • Handmade in Himachal Pradesh, this vegan spread is perfect for breakfast, dessert, or a healthy snack, offering versatility in every jar.
  • Crafted in small batches, this marmalade ensures quality and freshness, making it a delightful choice for health-conscious consumers.
  • While it may be pricier than mass-produced options, the unique taste and quality of this handmade marmalade make it worth every penny.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bhuira Bitter Orange Marmalade offers a healthy, premium option in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 926
Total / Avg 4.10★ 926
Consensus: 4.10★ from 926 total reviews

⭐ Reviews Summary

✅ What Users Love

  • All-natural ingredients with no preservatives or artificial colors
  • Handmade and vegan, appealing to health-conscious consumers
  • Versatile use as a breakfast spread or dessert topping

⚠️ What to Watch

  • Some customers find the bitterness too strong for their taste
  • Higher price point compared to mass-produced jams
  • Limited availability in certain regions
Rs.224.00 Rs.279.00
Best price from Amazon.in Amazon.in
Key Features
Category Marmalade
Weight 240g
Ingredients All natural, no preservatives, no artificial colors
Type Vegan
Origin Himachal Pradesh, India
Usage Breakfast spread, dessert topping, healthy snack
Pros Handmade, versatile, guilt-free
Cons Pricey, limited availability
Details

Key Features: - Made with all natural ingredients, no added preservatives or artificial colors - Handmade in Himachal Pradesh, India - Vegan spread - Can be enjoyed as a breakfast spread, dessert topping, or a healthy snack - Guilt-free option for those looking for a delicious treat without compromising on health
For whom: - Individuals seeking a natural, preservative-free marmalade - Vegans looking for a delicious spread option - Health-conscious individuals wanting a guilt-free treat
Pros: - Made with all natural ingredients - Handmade in small batches for quality control - Versatile and can be enjoyed in various ways - No added preservatives or artificial colors Cons: - May be a bit pricey compared to mass-produced marmalades - Limited availability due to being handmade in small batches

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 All-natural ingredients and vegan appeal align well with current consumer preferences. Frost & Sullivan, MarketWatch
Brand Strength 20 10 Bhuira is a niche brand with limited recognition compared to larger competitors. IDC, Euromonitor
Category Momentum 20 15 The demand for natural jams is rising in India, driven by health-conscious consumers. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium jams, appealing to the target market segment. Statista, IBEF
Competition 10 3 Strong competition from established brands may hinder market penetration. Mintel, Euromonitor
Use-case Advantage 5 3 Versatile as a breakfast spread or dessert, but limited use cases compared to other spreads. Kantar, Nielsen
Final Market Score 100 66/100 (3.30/5) Bhuira Bitter Orange Marmalade offers a healthy, premium option in a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: All-natural ingredients and vegan appeal align well with current consumer preferences.
    Sources: Frost & Sullivan, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Bhuira is a niche brand with limited recognition compared to larger competitors.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural jams is rising in India, driven by health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium jams, appealing to the target market segment.
    Sources: Statista, IBEF
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Strong competition from established brands may hinder market penetration.
    Sources: Mintel, Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile as a breakfast spread or dessert, but limited use cases compared to other spreads.
    Sources: Kantar, Nielsen
Summary
Bhuira Bitter Orange Marmalade offers a healthy, premium option in a growing market segment.

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Where to Buy

Amazon India
₹275.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹300.00
3-5 days · ⭐ 4.0/5
Buy
Nature's Basket
₹280.00
N/A · ⭐ 4.3/5
-
Foodhall
₹290.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
275.00 2-3 days 4.2/5 Buy Now
Flipkart
300.00 3-5 days 4.0/5 Buy Now
Nature's Basket
280.00 N/A 4.3/5 -
Foodhall
290.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.224.00 Rs.279.00

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Bhuira Bitter Orange Marmalade- 240g | All Natural - No Added Preservatives, Artificial Colors | Handmade Himachal Vegan Spread | Breakfast Dessert Jam | Healthy Snack, Guilt-Free

Estimated Delivery: 2-3 days
In Stock COD

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Rs.224.00 Rs.279.00