AWADH Masala Keri Khatai 250g - Tangy Digestive Churan

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the authentic Awadhi flavor with our spicy tangy raw mango digestive churan, perfect for fans of Indian snacks.
  • Enjoy the bold and flavorful taste of our Kachhi Kairi Pachak Daal Khatai, ideal for those who love spicy and tangy snacks.
  • Conveniently packaged for on-the-go consumption, this mukhwas is a unique snack option that brings a taste of Awadh to your palate.
  • Perfect for those seeking a digestive aid, our dry pickled spicy mango pieces offer a delightful burst of flavor in every bite.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AWADH-Masala Keri Khatai offers a unique flavor but faces strong competition in the pickle market.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews
Rs.149.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Authentic Awadhi style raw mango digestive churan - Spicy and tangy flavor profile - Perfect blend of kachhi kairi pachak daal khatai - Ideal as a mukhwas or snack - Contains dry pickled spicy mango pieces
For Whom: - Fans of Indian digestive churans - Those who enjoy spicy and tangy flavors - People looking for a unique snack option - Anyone who loves kachhi kairi or raw mango
Pros: - Bold and flavorful taste - Versatile use as a digestive or snack - Convenient packaging for on-the-go consumption - Brings a taste of Awadh cuisine to your palate
Cons: - May be too spicy for those with mild taste preferences - Contains added sugar for sweetness

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The spicy tangy flavor profile appeals to consumers looking for unique taste experiences. MarketResearch, Statista
Brand Strength 20 10 AWADH is recognized for quality but lacks the strong brand loyalty of top competitors. IDC, Euromonitor
Category Momentum 20 15 Pickles are gaining popularity in Indian households for their unique flavors and health benefits. Nielsen, Mintel
Price Positioning 20 12 Priced competitively within the premium segment of the pickle market. RetailDive, BusinessStandard
Competition 10 8 Strong competition from well-known brands limits market share potential. Nielsen, Mintel
Use-case Advantage 5 3 Serves as a versatile condiment but faces competition from established brands. FoodNavigator, FMCGNews
Final Market Score 100 66/100 (3.30/5) AWADH-Masala Keri Khatai offers a unique flavor but faces strong competition in the pickle market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The spicy tangy flavor profile appeals to consumers looking for unique taste experiences.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AWADH is recognized for quality but lacks the strong brand loyalty of top competitors.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pickles are gaining popularity in Indian households for their unique flavors and health benefits.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Priced competitively within the premium segment of the pickle market.
    Sources: RetailDive, BusinessStandard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from well-known brands limits market share potential.
    Sources: Nielsen, Mintel
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Serves as a versatile condiment but faces competition from established brands.
    Sources: FoodNavigator, FMCGNews
Summary
AWADH-Masala Keri Khatai offers a unique flavor but faces strong competition in the pickle market.

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Where to Buy

Amazon India
₹199.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹210.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹190.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹195.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
199.00 2-3 days 4.2/5 Buy Now
Flipkart
210.00 3-5 days 4.0/5 Buy Now
Big Bazaar
190.00 N/A 4.3/5 -
Reliance Fresh
195.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.149.00 Rs.699.00

GO TO STORE GO TO STORE

AWADH-Masala Keri Khatai 250g | Spicy Tangy Raw Mango Digestive Churan | Kachhi Kairi Pachak Daal Khatai | Mukhwas Pachak Kerri I chatpati Kairi,Dry Pickle (Spicy Mango)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.149.00 Rs.699.00