Australian Food Company Premium Australian Instant Oats Com

0 reviews
Australian Food Company Premium Australian Instant Oats Com
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with our Premium Australian Instant Oats, made from high-quality, gluten-free, whole grain oats.
  • Each combo pack includes two 1.1 kg bags, providing excellent value for health-conscious individuals and families alike.
  • Ready to cook and easy to prepare, these oats are perfect for busy mornings or a quick, wholesome meal anytime.
  • Rich in fibre and non-GMO, our oats cater to those with gluten sensitivities and anyone looking to enhance their diet with whole grains.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Premium instant oats with strong health benefits but face price and brand challenges in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High fiber content promotes digestive health.
  • Convenient and quick to prepare.
  • Gluten-free and non-GMO, appealing to health-conscious consumers.

⚠️ What to Watch

  • Some users find the texture too chewy.
  • Flavor may be bland without added ingredients.
  • Packaging can be cumbersome for storage.
Rs.739.00 Rs.1,478.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Type Instant Oats
Weight 2.2 Kg (2 * 1.1 Kg)
Gluten Free Yes
High Fibre Yes
Whole Grain 100%
Non-GMO Yes
Ready to Cook Yes
Target Audience Health-conscious individuals, gluten-sensitive individuals
Details


Key Features:
- Made with premium Australian oats
- Gluten-free and high in fibre
- 100% whole grain and non-GMO
- Ready to cook
- Combo offer of 2 * 1.1 kg pack


For whom:
- Health-conscious individuals looking for a nutritious and convenient breakfast option
- People with gluten sensitivities or those following a gluten-free diet
- Anyone looking to add more whole grains and fibre to their diet


Pros:
- High-quality Australian oats
- Gluten-free and high in fibre
- Ready to cook for convenience
- Non-GMO and 100% whole grain
- Combo offer provides great value


Cons:
- May be a bit more expensive than other instant oat brands
- Larger pack size may not be suitable for single-person households

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High fiber, gluten-free, and non-GMO features align well with consumer preferences. FMCGnews, MarketResearch
Brand Strength 20 10 Australian brands are perceived as premium but less known in India. Euromonitor, Statista
Category Momentum 20 15 Breakfast cereals are increasingly popular due to health trends in India. Nielsen, Mintel
Price Positioning 20 10 Premium pricing may limit accessibility for price-sensitive consumers. EconomicTimes, BusinessStandard
Competition 10 7 Strong competition from local brands offering similar products at lower prices. IDC, Canalys
Use-case Advantage 5 4 Convenience of instant oats appeals to busy urban consumers. HBR, Forbes
Final Market Score 100 66/100 (3.30/5) Premium instant oats with strong health benefits but face price and brand challenges in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High fiber, gluten-free, and non-GMO features align well with consumer preferences.
    Sources: FMCGnews, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Australian brands are perceived as premium but less known in India.
    Sources: Euromonitor, Statista
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular due to health trends in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Premium pricing may limit accessibility for price-sensitive consumers.
    Sources: EconomicTimes, BusinessStandard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from local brands offering similar products at lower prices.
    Sources: IDC, Canalys
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenience of instant oats appeals to busy urban consumers.
    Sources: HBR, Forbes
Summary
Premium instant oats with strong health benefits but face price and brand challenges in India.

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Where to Buy

BigBasket
₹1198.00
1-2 days · ⭐ 4.2/5
Buy
Amazon India
₹1299.00
2-3 days · ⭐ 4.4/5
Buy
Reliance Fresh
₹1250.00
N/A · ⭐ 4.1/5
-
Spencer's Retail
₹1225.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
1198.00 1-2 days 4.2/5 Buy Now
Amazon India
1299.00 2-3 days 4.4/5 Buy Now
Reliance Fresh
1250.00 N/A 4.1/5 -
Spencer's Retail
1225.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.739.00 Rs.1,478.00

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Australian Food Company - Premium Australian Instant Oats (Combo offer 2 * 1.1 Kg), Ready to Cook, Gluten Free Oats with High Fibre, 100% Whole Grain, Non-GMO

Estimated Delivery: 2-3 days
In Stock COD

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Rs.739.00 Rs.1,478.00