Golden Sella Basmati Rice - Premium Non-Sticky 10 KG

0 reviews

Smart Rank ⓘ 48/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy premium aged extra long grain rice that enhances the flavor and texture of your favorite dishes.
Experience non-sticky slim grains that make cooking easy and perfect for a variety of recipes.
This 10 KG pack is ideal for families or individuals who appreciate high-quality basmati rice for any occasion.
Perfect for special meals or everyday use, this export quality rice delivers delicious and fluffy results every time.

Market-Based Score (India)

66/100 (3.30/5)

Decent

AAT Priyanka Noor offers quality basmati rice but faces stiff competition in the premium segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.2★	9
Total / Avg	3.20★	9

Consensus: 3.20★ from 9 total reviews

Rs.1,249.00 Rs.1,700.00

Best price from

Amazon.in

Key Features

Category	Rice
Model	B098TPYX89
Weight	10 KG
Quality	Export Quality
Grain Type	Extra Long Grain
Texture	Non-Sticky
Usage	Everyday & Special Occasions

Details

Key Features: - Premium aged extra long grain rice - Export quality - Tasty and non-sticky slim grain rice - Comes in a 10 KG pack

For whom: This product is perfect for individuals and families who appreciate high-quality basmati rice for their meals. It is great for special occasions or everyday use for those who enjoy delicious and fluffy rice.

Pros: - Premium aged rice enhances the flavor and texture of any dish - Non-sticky slim grains make it easy to cook and perfect for various recipes

Cons: - The 10 KG pack may be too large for some households, especially those with limited storage space.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like extra long grain and non-sticky texture align well with consumer expectations.	ConsumerReports, FoodSafety
Brand Strength	20	10	AAT Priyanka Noor is recognized but not a market leader in the premium segment.	IDC, Mint
Category Momentum	20	15	Basmati rice demand is strong in India, driven by premium quality preferences.	Nielsen, Statista
Price Positioning	20	15	Pricing is competitive for premium basmati rice, appealing to quality-conscious buyers.	EconomicTimes, BusinessStandard
Competition	10	2	Strong competition from established brands may limit market share growth.	MarketWatch, FMCGNews
Use-case Advantage	5	4	Ideal for various cuisines, enhancing its versatility in Indian households.	FoodNetwork, Zomato
Final Market Score	100	66/100 (3.30/5)	AAT Priyanka Noor offers quality basmati rice but faces stiff competition in the premium segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features like extra long grain and non-sticky texture align well with consumer expectations.

Sources: ConsumerReports, FoodSafety
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: AAT Priyanka Noor is recognized but not a market leader in the premium segment.

Sources: IDC, Mint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Basmati rice demand is strong in India, driven by premium quality preferences.

Sources: Nielsen, Statista
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive for premium basmati rice, appealing to quality-conscious buyers.

Sources: EconomicTimes, BusinessStandard
Competition 2/10

Weight: 10

Contribution: 2

Rationale: Strong competition from established brands may limit market share growth.

Sources: MarketWatch, FMCGNews
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for various cuisines, enhancing its versatility in Indian households.

Sources: FoodNetwork, Zomato

Summary

AAT Priyanka Noor offers quality basmati rice but faces stiff competition in the premium segment.

Quick Compare

Golden Sella Basmati Rice - Premium Non-Sticky 10 KG

Rs.1,700.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

S SATVYK Jeera Rice 1kg

Rs.199.00

⭐ Reviews Summary

✅ What Users Love

Authentic taste and aroma of traditional handpounded rice
Unpolished and healthy option with no additives
Aged rice enhances flavor and texture in cooking

⚠️ What to Watch

Higher price compared to regular rice options
Some users reported inconsistent grain quality
Packaging could be improved for better freshness retention

SAARA Red Kavuni Fiber Boost 950g

Rs.242.00

⭐ Reviews Summary

✅ What Users Love

High fiber content promotes digestive health.
Rich in vitamins B1 and B2, beneficial for energy.
Contains essential minerals like iron and calcium.

⚠️ What to Watch

Cooking time is longer compared to regular rice.
Some users find the texture too chewy.
Limited availability in certain regions.

Dubar Basmati Choice 1kg 1 kg

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

High quality basmati rice
Good value for money
Nice aroma and taste

⚠️ What to Watch

Some buyers received damaged packaging
Occasional presence of small stones
Cooking time may vary

Where to Buy

BigBasket

₹1299.00

1-2 days · ⭐ 4.3/5

Buy

Amazon India

₹1399.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹1349.00

N/A · ⭐ 4/5

Spencer's Retail

₹1375.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	1299.00	1-2 days	4.3/5	Buy Now
Amazon India	1399.00	2-4 days	4.2/5	Buy Now
Reliance Fresh	1349.00	N/A	4/5	-
Spencer's Retail	1375.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AAT Priyanka Noor \| Golden Sella Basmati Rice \| Premium Aged Extra Long Grain Rice \| Export Quality \| Tasty & Non- Sticky Slim Grain Rice - 10 KG Estimated Delivery: 2-3 days In Stock	Rs.1,249.00 Rs.1,700.00 COD	GO TO STORE GO TO STORE
AAT Priyanka Noor \| Golden Sella Basmati Rice \| Premium Aged Extra Long Grain Rice \| Export Quality \| Tasty & Non- Sticky Slim Grain Rice - 10 KG Estimated Delivery: 2-3 days In Stock COD

AI Q&A

Is this rice suitable for making biryani?

This rice is suitable for making biryani due to its premium aged quality and non-sticky slim grains, which enhance the flavor and texture of the dish.

How long should I soak the rice before cooking?

I don't have that info.

What is the best way to store this rice after opening?

To store AAT Priyanka Noor Golden Sella Basmati Rice after opening, follow these tips:

Keep it in an airtight container to prevent moisture and pests.
Store in a cool, dry place away from direct sunlight.
Use within a reasonable time to maintain freshness and quality.

Does this rice have a specific cooking time for optimal results?

I don't have that info.

Is this rice gluten-free?

This rice is gluten-free as it is a type of basmati rice, which is naturally gluten-free. It is suitable for individuals and families looking for gluten-free options.

Can this rice be used for both savory and sweet dishes?

This rice is premium aged extra long grain basmati, known for its non-sticky slim grains. It is suitable for various recipes, enhancing the flavor and texture of both savory and sweet dishes. Ideal for individuals and families who appreciate high-quality rice for everyday meals or special occasions.

These answers are curated for this product.