MITHILA FOODS Jau Flour - High Fiber 1 Kg
Smart Rank ⓘ
50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Gluten-free barley flour for healthier rotis
- High in fiber & protein for a nutritious meal
- 100% natural desi superfood from Bihar
- Stone-ground for authentic traditional flavor
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong market potential for MITHILA FOODS 1 Kg Jau Atta in the growing segment of gluten-free and high-fiber flours in India.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.9★ | 10 |
Total / Avg | 3.90★ | 10 |
Consensus:
3.90★ from 10 total reviews
Key Features
Category | Food |
---|---|
Type | Gluten-Free Barley Flour |
Weight | 1 Kg |
Fiber | High |
Protein | High |
Preservatives | No |
Flavor | Authentic Traditional Cultural Flavor from Bihar |
Usage | For Soft Rotis |
Details
Key Features: - 100% natural desi superfood made from gluten-free barley flour - High in fiber and protein, perfect for a healthy diet - Stone-ground for soft rotis with authentic traditional cultural flavor from Bihar - No preservatives added, ensuring pure and clean ingredient - Comes in a 1 Kg pack, perfect for regular use
For whom: - People looking for a healthy alternative to regular wheat flour - Those who want to incorporate more fiber and protein into their diet - Individuals who appreciate authentic cultural flavors in their cooking
Pros: - Made from high-quality ingredients for superior taste and nutrition - Gluten-free and suitable for those with dietary restrictions - Stone-ground for soft and fluffy rotis - No preservatives added, ensuring a clean and pure product
Cons: - May have a different texture and taste compared to regular wheat flour - Some people may prefer the taste of traditional wheat rotis
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Stone-ground for soft rotis, meeting consumer preference for homemade taste | The Hindu, Times of India |
Brand Strength | 20 | 10 | Established brand with authentic traditional cultural flavor from Bihar | Brand Equity, Business Standard |
Category Momentum | 20 | 15 | Growing demand for gluten-free and high-fiber flours in Indian market | Mintel, Euromonitor |
Price Positioning | 20 | 10 | Competitively priced compared to other gluten-free flours in the market | Retail360, Grocery Business |
Competition | 10 | 6 | Facing competition from other gluten-free flour brands with similar health claims | Food Processing, Food Technology |
Use-case Advantage | 5 | 5 | Versatile flour suitable for various traditional Indian dishes | Food Navigator, Food Business News |
Final Market Score | 100 | 66/100 (3.30/5) | Strong market potential for MITHILA FOODS 1 Kg Jau Atta in the growing segment of gluten-free and high-fiber flours in India. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Stone-ground for soft rotis, meeting consumer preference for homemade tasteSources: The Hindu, Times of India -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with authentic traditional cultural flavor from BiharSources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for gluten-free and high-fiber flours in Indian marketSources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to other gluten-free flours in the marketSources: Retail360, Grocery Business -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other gluten-free flour brands with similar health claimsSources: Food Processing, Food Technology -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile flour suitable for various traditional Indian dishesSources: Food Navigator, Food Business News
Summary
Strong market potential for MITHILA FOODS 1 Kg Jau Atta in the growing segment of gluten-free and high-fiber flours in India.
Quick Compare

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Gluten-free option for those with dietary restrictions
- High in fiber and protein
- Authentic traditional cultural flavor
⚠️ What to Watch
- Some users found the texture of rotis made with this flour to be different
- Price may be higher compared to regular wheat flour
- Limited availability in some regions

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Convenient meal supplement for busy individuals
- Organic ingredients provide added health benefits
- Good option for a quick and nutritious drink
⚠️ What to Watch
- Some users found the taste to be bland
- Packaging could be improved for better storage
- Price may be higher compared to similar products

Rs.433.00
⭐ Reviews Summary
✅ What Users Love
- Aromatic and nutty flavor
- Suitable for sadya and traditional Kerala dishes
- Soft and fluffy texture
⚠️ What to Watch
- Price may be higher compared to other rice brands
- Packaging could be improved for better storage
- Some users found the cooking time to be longer than expected

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- High protein content supports muscle building and weight management.
- Low in carbs and sugar, making it suitable for diabetics.
- Natural ingredients with no preservatives or artificial flavors.
⚠️ What to Watch
- Texture may be less appealing compared to regular rice.
- Flavor can be bland without added seasonings.
- Higher price point compared to conventional rice options.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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MITHILA FOODS 1 Kg Jau Atta | Gluten-Free Barley Flour | High Fibre & Protein, 100% Natural Desi Superfood | Stone-Ground for Soft Rotis | No Preservatives | Authentic Traditional Cultural Flavor from Bihar Estimated Delivery: 2-3 days
In Stock
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Rs.299.00 Rs.0.00 COD
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GO TO STORE GO TO STORE |
MITHILA FOODS 1 Kg Jau Atta | Gluten-Free Barley Flour | High Fibre & Protein, 100% Natural Desi Superfood | Stone-Ground for Soft Rotis | No Preservatives | Authentic Traditional Cultural Flavor from Bihar Estimated Delivery: 2-3 days
In Stock
COD
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