Desire Potato Flour Starch Powder Gluten Free Essentials 1
Smart Rank ⓘ
56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Desire Potato Flour is a premium gluten-free starch made from high-quality potatoes, ideal for those with gluten sensitivities.
- This versatile 1 kg flour can be used in various recipes, from baking to thickening sauces and soups, enhancing your culinary creations.
- Enjoy the benefits of a high-quality gluten-free alternative to regular flour, perfect for cooking and baking without compromising taste.
- While it may be pricier than regular flour, Desire Potato Flour offers exceptional quality and versatility for gluten-free cooking.
Market-Based Score (India)
66/100 (3.30/5)
Decent Desire Potato Flour offers a solid gluten-free option but faces tough competition in a growing market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.4★ | 57 |
Total / Avg | 3.40★ | 57 |
Consensus:
3.40★ from 57 total reviews
Key Features
Category | Starch Powder |
---|---|
Weight | 1 Kg |
Gluten-Free | Yes |
Versatile | Cooking and Baking |
Quality | High |
Details
Desire Potato Flour is a premium quality starch powder made from high-quality potatoes. It is gluten-free and perfect for those with gluten intolerances or sensitivities.
Key Features:
- Made from high-quality potatoes
- Gluten-free
- 1 kg packaging
For those looking for a gluten-free alternative to regular flour, Desire Potato Flour is the perfect choice. It can be used in a variety of recipes, from baking to thickening sauces and soups.
Pros:
- Gluten-free
- Versatile ingredient for cooking and baking
- High-quality product
Cons:
- Some may find it more expensive than regular flour
- Can be harder to find in stores compared to traditional flour options
Key Features:
- Made from high-quality potatoes
- Gluten-free
- 1 kg packaging
For those looking for a gluten-free alternative to regular flour, Desire Potato Flour is the perfect choice. It can be used in a variety of recipes, from baking to thickening sauces and soups.
Pros:
- Gluten-free
- Versatile ingredient for cooking and baking
- High-quality product
Cons:
- Some may find it more expensive than regular flour
- Can be harder to find in stores compared to traditional flour options
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Gluten-free and versatile, this product meets the needs of health-focused consumers. | IDC, Euromonitor |
Brand Strength | 20 | 10 | Desire is a recognized brand but not a market leader in the flour segment. | BrandZ, Mintel |
Category Momentum | 20 | 15 | The gluten-free flour market is growing rapidly in India due to rising health consciousness. | Nielsen, Statista |
Price Positioning | 20 | 15 | Competitively priced for the premium segment, appealing to health-conscious buyers. | MarketWatch, EconomicTimes |
Competition | 10 | 2 | Faces strong competition from established brands in the gluten-free flour market. | Mintel, Nielsen |
Use-case Advantage | 5 | 4 | Ideal for gluten-free baking, but limited use cases compared to all-purpose flour. | FoodNavigator, FSSAI |
Final Market Score | 100 | 66/100 (3.30/5) | Desire Potato Flour offers a solid gluten-free option but faces tough competition in a growing market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Gluten-free and versatile, this product meets the needs of health-focused consumers.Sources: IDC, Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Desire is a recognized brand but not a market leader in the flour segment.Sources: BrandZ, Mintel -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The gluten-free flour market is growing rapidly in India due to rising health consciousness.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for the premium segment, appealing to health-conscious buyers.Sources: MarketWatch, EconomicTimes -
Competition 2/10
Weight: 10Contribution: 2Rationale: Faces strong competition from established brands in the gluten-free flour market.Sources: Mintel, Nielsen -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for gluten-free baking, but limited use cases compared to all-purpose flour.Sources: FoodNavigator, FSSAI
Summary
Desire Potato Flour offers a solid gluten-free option but faces tough competition in a growing market.
Quick Compare

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- High-quality gluten-free alternative for baking and cooking.
- Fine texture that blends well with other ingredients.
- Versatile use in various recipes, including sauces and soups.
⚠️ What to Watch
- Some users report a slightly off taste compared to regular flour.
- Can clump if not stored properly or if exposed to moisture.
- Limited availability in some regions, making it hard to find.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- 100% natural ingredients, appealing to health-conscious consumers.
- Versatile for various fasting recipes and easy to use.
- Good texture and flavor, enhancing the overall meal experience.
⚠️ What to Watch
- Higher price compared to regular flours.
- Limited availability in some regions.
- Some users reported a grainy texture in certain recipes.

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- High quality and freshness of the atta.
- Good nutritional value and taste.
- Affordable price for the quantity offered.
⚠️ What to Watch
- Packaging could be improved for better storage.
- Some users reported a slightly coarse texture.
- Limited availability in certain regions.

Rs.600.00
⭐ Reviews Summary
✅ What Users Love
- High fiber content promotes digestive health.
- Low glycemic index suitable for diabetics.
- Organic certification assures quality and safety.
⚠️ What to Watch
- Taste may not appeal to everyone, especially those used to rice.
- Texture can be different and may require adjustment in cooking.
- Higher price point compared to regular rice options.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Desire Potato Flour - Starch Powder [Gluten-Free Essentials] 1 Kg Estimated Delivery: 2-3 days
In Stock
|
Rs.289.00 Rs.350.00 COD
|
GO TO STORE GO TO STORE |
Desire Potato Flour - Starch Powder [Gluten-Free Essentials] 1 Kg Estimated Delivery: 2-3 days
In Stock
COD
|