GURU Edible Limestone Chuna Paste 75 gm - Supports Bone Health, Calcium Enriched Paan Chuna Paste

About Product: GURU Edible Limestone Chuna Paste is a traditional Indian remedy made from edible limestone, also known as chuna. It is commonly used for its rich calcium content and is believed to be beneficial for bone health.

Key Features: This 75 gm pack of chuna paste is easy to use and can be mixed with paan leaves or betel nuts for consumption. It is a convenient way to incorporate calcium into your diet.

For Whom: GURU Edible Limestone Chuna Paste is suitable for individuals looking to increase their calcium intake naturally. It is especially beneficial for those who may have calcium deficiencies or issues with bone health.

Pros: Rich in calcium, easy to use, traditional remedy for bone health.

Cons: Some individuals may not prefer the taste or texture of chuna paste. It is important to consume in moderation as excessive intake may have adverse effects.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to bone health in a convenient paste form.	Gartner
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Euromonitor
Category Momentum	20	15	Growing demand for traditional health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from established and emerging brands in the Ayurvedic space.	Nielsen
Use-case Advantage	5	5	Addresses a specific health concern with a traditional remedy.	Statista
Final Market Score	100	66/100 (3.30/5)	GURU Edible Limestone Chuna Paste offers a unique blend of tradition and convenience in the Ayurvedic Chyawanprash segment.

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