Ayushi Herbal Malam 20gm Pack of 3 - Assorted Colors

Key Features: Contains natural herbs like neem, tulsi, and aloe vera for soothing and healing properties. Helps in treating various skin issues like acne, dry skin, and inflammation. Comes in a convenient 20gm pack of 3, making it perfect for daily use or travel.

For whom: Suitable for all skin types, including sensitive skin. Ideal for those looking for a natural remedy for common skin problems.

Pros: Effective in reducing acne and inflammation. Natural ingredients provide gentle care for the skin. Convenient pack size for easy storage and use.

Cons: May not work for severe skin conditions that require medical intervention. Scent may be too strong for some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of colors and pack size suitable for family use.	TOI, Livemint
Brand Strength	20	15	Established brand with loyal customer base.	Business Standard, Hindu
Category Momentum	20	10	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	8	Facing competition from other established Ayurvedic brands.	Business Standard, ET
Use-case Advantage	5	3	Convenient pack size for regular use.	Mint
Final Market Score	100	66/100 (3.30/5)	Ayushi Herbal Malam offers a well-rounded product in the competitive Chyawanprash market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—