Elysian Kashi Vibhuti Bhasm Powder 250g - Scented Pure Holy Ash - Pack of 3

About Product: Elysian Kashi Vibhuti Bhasm Powder is a high-quality bhasm powder made from pure ingredients. It is scented and comes in a convenient 250g pack. This holy ash is regarded for its spiritual significance and purity. Key Features: - Made from pure ingredients - Scented for a pleasant experience - Comes in a convenient 250g pack - Considered holy ash with spiritual significance For whom: This product is suitable for individuals who value traditional rituals and spiritual practices. It can be used during religious ceremonies, meditation sessions, or as part of daily prayers. Pros: - High-quality bhasm powder - Scented for a pleasant experience - Convenient packaging - Adds a spiritual element to rituals Cons: - May not be suitable for those with sensitivities to incense or strong scents - Some users may prefer unscented bhasm powder - Packaging may not be completely airtight, leading to potential spillage or loss of product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique scented pure holy ash formulation catering to religious and health-conscious consumers.	Ayurveda Today
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other established Ayurvedic brands offering similar products.	Ayurveda Digest
Use-case Advantage	5	5	Offers spiritual and health benefits through traditional Ayurvedic practices.	Ayurveda Journal
Final Market Score	100	66/100 (3.30/5)	Elysian Kashi Vibhuti Bhasm Powder 250g - Scented Pure Holy Ash - Pack of 3 is well-positioned in the growing Ayurvedic market segment.

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