Dove Intense Repair Shampoo 1L - Repairs Dry and Damaged Hair, Strengthens, and Smoothens - Mild Formula for Men and Women

Dove Intense Repair Shampoo 1 L is a nourishing and repairing shampoo designed to restore dry and damaged hair to its natural health and shine. Formulated with keratin actives, it helps strengthen and protect each strand, leaving hair smooth and strong.

Key Features: - Formulated with keratin actives for intense repair - Helps strengthen and protect hair - Nourishes dry and damaged hair - Leaves hair smooth and strong - Suitable for both men and women

For whom: This shampoo is ideal for individuals with dry, damaged, or weakened hair in need of repair and nourishment. It is suitable for all hair types and can be used by both men and women.

Pros: - Repairs dry and damaged hair - Strengthens and protects each strand - Leaves hair smooth and strong - Suitable for all hair types - Mild formula for daily use Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Overall, Dove Intense Repair Shampoo 1 L is a great option for those looking to repair and strengthen their hair, leaving it smooth and healthy-looking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key needs of repairing and smoothening dry and damaged hair.	GfK
Brand Strength	20	15	Dove is a well-established brand with strong consumer trust.	Brandwatch
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 1L bottle in the Indian market.	Euromonitor
Competition	10	6	Facing competition from other established hair care brands in India.	Kantar
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide audience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Dove Intense Repair Shampoo 1L is well-positioned in the Indian hair care market segment.

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