Dot Key CICA Face Wash for Acne Prone Skin with 2% Salicylic Acid and Green Tea - Oil Control, Sulphate-Free Face Wash for Oily, Sensitive Skin - Zinc Infused - 100ml - Men and Women's Facial Cleanser

Dot Key CICA Face Wash is specifically formulated for acne prone skin, with 2% salicylic acid and green tea extract to help combat breakouts and reduce inflammation.
For those with oily and sensitive skin, this face wash is sulphate-free and gentle enough for daily use. The addition of zinc helps to control excess oil production and keep skin clear and balanced.
This face wash is suitable for both men and women looking for a solution to their acne-prone skin. It is effective in combating breakouts and preventing new ones from forming, making it a great addition to any skincare routine.
Pros: - Contains salicylic acid and green tea extract to combat breakouts - Gentle and sulfate-free formula for sensitive skin - Helps control oil production with the addition of zinc Cons: - May be too drying for those with dry skin - Some users may experience a tingling sensation due to the salicylic acid concentration 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key ingredients like salicylic acid and green tea suitable for acne-prone and oily skin types.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in the skincare market.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	9	Facing moderate competition from established and emerging brands in the same segment.	Business Standard
Use-case Advantage	5	4	Addresses specific concerns of acne-prone and sensitive skin effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural face wash for acne-prone skin in the competitive Indian skincare market.

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