DOT KEY Barrier Repair Hydrating Gentle Face Wash with Probiotics and Ceramides - 100ml, for Dry, Normal, and Sensitive Skin, Unisex

DOT KEY Barrier Repair Hydrating Gentle Face Wash is a gentle and hydrating face wash that is specially formulated with probiotic ceramide to nourish and repair the skin barrier.

Key Features: - Formulated with probiotic ceramide to nourish and repair the skin barrier - Gently cleanses the skin from dirt and oil without stripping it of its natural moisture - Suitable for dry, normal, and sensitive skin types - Unisex product - Comes in a convenient 100ml size

For whom: This face wash is ideal for those with dry, normal, or sensitive skin who are looking for a gentle and hydrating cleanser to help repair and nourish their skin barrier.

Pros: - Nourishes and repairs the skin barrier - Gentle and hydrating formula - Suitable for a variety of skin types - Convenient size for travel or everyday use

Cons: - May not be suitable for those with very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Probiotics and ceramides align with current skincare trends	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base	Brand Equity
Category Momentum	20	15	Growing demand for premium face washes in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium face washes	Retail360
Competition	10	0	Intense competition in the premium face wash segment may impact market share	Euromonitor
Use-case Advantage	5	3	Suitable for dry, normal, and sensitive skin types, catering to a wide audience	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium face wash with broad appeal in the Indian market

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