Deconstruct Brightening Lip Balm with SPF 30 and Vitamin C - Moisturizing Lip Balm for Men and Women (4g)

This Brightening Lip Balm is a multifunctional product that not only moisturizes but also brightens pigmented lips, thanks to the infusion of Vitamin C and Resorcinol. With SPF 30, it also provides sun protection for your lips, making it perfect for everyday use.

Key Features: - Contains Murumuru Butter to deeply hydrate dry lips - Helps to reduce pigmentation and brighten the lips - Offers SPF 30 protection against UVA and UVB rays - Suitable for both men and women - Compact size of 4g for on-the-go application

This lip balm is ideal for those with pigmented lips looking to brighten their lip color while also providing essential hydration. The addition of SPF 30 makes it a great option for those who spend a lot of time outdoors and want to protect their lips from sun damage.

Pros: - Moisturizes and hydrates the lips - Brightens pigmented lips over time - Provides sun protection with SPF 30 - Suitable for both men and women - Compact and easy to carry

Cons: - Some may find the brightening effect takes time to show noticeable results - May need to reapply throughout the day for continuous sun protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of SPF 30 and Vitamin C aligns with current market trends for skincare products.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from established lip care brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses the need for lip care with added benefits of SPF and Vitamin C.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned lip balm with SPF and Vitamin C for Indian skincare market.

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