Dabur Keora Water 250ml Bottle - Pure, Authentic Floral Essence

Dabur Keora Water is a natural floral water extracted from the Keora flower. It is a versatile product that can be used for a variety of purposes.

Key Features: - Made from natural Keora flowers - Refreshing and subtle floral scent - Can be used in cooking, skincare, and aromatherapy

For whom: Dabur Keora Water is suitable for anyone looking to add a natural floral scent to their daily routine. It can be used in cooking to enhance the flavor of dishes, in skincare for its soothing properties, and in aromatherapy for relaxation.

Pros: - Natural and versatile product - Refreshing scent - Can be used in multiple ways

Cons: - May not appeal to those who are sensitive to strong floral scents - Some users may prefer a more concentrated form of Keora oil for aromatherapy purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keora water essence aligns with the premium positioning of the product.	Hindu Business Line, Financial Express
Brand Strength	20	15	Dabur's strong brand reputation in the Ayurvedic segment.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium Ayurvedic products.	Business Today, The Tribune
Competition	10	6	Facing competition from established Ayurvedic brands offering similar products.	India Today, The Economic Times
Use-case Advantage	5	5	Unique floral essence adds value to the traditional Chyawanprash formulation.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Dabur Keora Water 250ml Bottle offers a well-balanced mix of tradition and premium quality in the competitive Chyawanprash market.

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