Dabur GlucoPlus C Juicy Tasty Orange Flavour Powder 400g Jar - Vitamin C Boosts Immunity, Calcium Supports Bone Health

Key Features: - Contains Vitamin C to boost immunity - Contains Calcium to support bone health - Comes in a juicy tasty orange flavor - Available in a 400g jar

For whom: - Suitable for individuals looking to boost their immunity - Ideal for those who want to support their bone health - Great for anyone who enjoys a juicy tasty orange flavor

Pros: - Provides essential Vitamin C for immunity boost - Contains Calcium for bone health support - Convenient jar packaging for easy storage - Delicious orange flavor makes it enjoyable to consume

Cons: - Some individuals may not enjoy the orange flavor - Larger jar size may not be portable for on-the-go consumption

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Orange flavor appeals to Indian consumers, Vitamin C and Calcium are key health benefits	Hindu Business Line, Financial Express
Brand Strength	20	10	Dabur's strong brand reputation in the health and wellness segment	Livemint, Economic Times
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	6	Facing competition from established and emerging brands in the Chyawanprash category	India Today, Moneycontrol
Use-case Advantage	5	5	Convenient powder form for daily consumption, suitable for all age groups	The Hindu
Final Market Score	100	66/100 (3.30/5)	Dabur GlucoPlus C Juicy Tasty Orange Flavour Powder 400g Jar offers a competitive blend of immunity and bone health benefits in the growing Indian health market.

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