DABUR Fem Fruity Squash Handwash - Soft and Safe, 1500ml - Enriched with Coconut Milk, Vitamin E, and Long-Lasting Fragrance

DABUR Fem Fruity Squash Soft Safe Handwash is a gentle and nourishing handwash that is enriched with the goodness of Coconut Milk and Vitamin E. It not only cleanses your hands effectively but also leaves them feeling soft and moisturized. Ideal for everyday use, this handwash has a refreshing fruity squash fragrance that lingers on your hands for a long time.
Key Features: - Enriched with Coconut Milk and Vitamin E - Long-lasting fruity squash fragrance - Gentle on skin - Moisturizing formula - Effective cleansing
This handwash is suitable for all skin types and is perfect for those looking for a safe and gentle handwash that not only cleanses but also nourishes the skin. It is especially beneficial for those with dry or sensitive skin, as it helps to keep hands hydrated and soft.
Pros: - Nourishing formula - Long-lasting fragrance - Gentle on skin - Moisturizing - Effective cleansing Cons: - The fragrance may be too strong for some individuals - The packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Coconut Milk, Vitamin E, and Long-Lasting Fragrance aligning with consumer preferences for natural ingredients and pleasant scents.	Retail Today
Brand Strength	20	15	DABUR is a trusted brand known for quality Ayurvedic products in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural and health-focused products in the Chyawanprash category.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium handwash products in the market.	Business Standard
Competition	10	6	Facing competition from established and emerging brands offering similar natural handwash products.	Economic Times
Use-case Advantage	5	5	Convenient and hygienic handwashing solution with added skincare benefits.	India Retailing
Final Market Score	100	66/100 (3.30/5)	DABUR Fem Fruity Squash Handwash is well-positioned in the Chyawanprash category with its natural ingredients and competitive pricing.

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