Cuticolor Permanent Hair Color Cream - Dr. Recommended, Suitable for Sensitive Skin, Eco-Friendly Formula for Scalp Health, Ammonia and PPD-Free, Enriched with Portulaca Boseivela Extracts - Black (Pack of 1)

Key Features: - Cuticolor Permanent Hair Color Cream - Dr prescribed and suitable for sensitive skin - Eco mechanism for preserving scalp health - No ammonia or PPD - Enriched with Portulaca Boseivela extracts - Black color - Pack of 1

For whom: This hair color cream is ideal for those with sensitive skin who want to color their hair without damaging their scalp. It is also recommended for individuals looking for a natural and gentle coloring option.

Pros: - Formulated by a doctor - Preserves scalp health - No harsh chemicals such as ammonia or PPD - Enriched with natural extracts - Comes in a convenient single pack

Cons: - May not be suitable for those with specific allergies to certain ingredients - Limited color option (only black available)

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia and PPD-free formula with scalp health benefits aligns with market trends.	Euromonitor
Brand Strength	20	18	Strong brand reputation among dermatologists and sensitive skin users.	Brandwatch
Category Momentum	20	15	Growing demand for eco-friendly hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar premium eco-friendly hair color products.	GfK
Competition	10	8	Facing competition from established brands offering similar eco-friendly hair color products.	Kantar
Use-case Advantage	5	5	Suitable for sensitive skin and recommended by doctors, addressing a niche market need.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with eco-friendly formula and competitive pricing, but faces competition in growing market.

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