Chemist at Play Brightening Body Wash with Vitamin C, Alpha Arbutin, and Camu Camu | Fades Dark Spots, Evens Skin Tone | SLS & Paraben Free | 236mL for Women and Men

Key Features: - Formulated with Alpha Arbutin and Vitamin C to help brighten and even out skin tone - Contains Camu Camu, a natural source of Vitamin C for added skin benefits - SLS and Paraben free formula gentle on the skin

For whom: - Suitable for both women and men looking to achieve a brighter, more even complexion - Ideal for those with dark spots or uneven skin tone

Pros: - Brightens and evens out skin tone with consistent use - Fades dark spots and hyperpigmentation for a more radiant complexion - Gentle formula is suitable for sensitive skin types

Cons: - Some users may find the scent too strong - Results may vary for individuals with different skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Vitamin C, Alpha Arbutin, and Camu Camu aligns with market trends for skin brightening products.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for brightening body washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening body washes in the market.	Kantar
Competition	10	6	Facing moderate competition from other brightening body wash brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for fading dark spots and evening skin tone.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative brightening body wash with competitive pricing and strong market fit.

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