Cetaphil Gentle Skin Cleanser Hydrating Face Wash for Dry to Normal Skin - Soap-Free, Non-Irritating Formula - 1L

Cetaphil Gentle Skin Cleanser is a hydrating face wash specifically formulated for dry to normal skin types. Its soap-free, non-irritating formula effectively cleanses the skin without stripping it of its natural moisture.

Key Features:
- Hydrating formula
- Soap-free
- Non-irritating
- Suitable for dry to normal skin
For whom:
This product is ideal for individuals with dry to normal skin who are looking for a gentle and hydrating cleanser that won't cause irritation or dryness.

Pros:
- Gentle on the skin
- Hydrating
- Does not strip the skin of its natural moisture

Cons:
- May not be suitable for individuals with oily skin types
- Some may find the 1Ltr size to be too large for travel or storage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size of 1L suitable for family use, soap-free formula for dry to normal skin.	GfK
Brand Strength	20	15	Cetaphil is a well-established and trusted brand in the skincare industry.	Brandwatch
Category Momentum	20	10	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium skincare segment in India.	Euromonitor
Competition	10	6	Facing competition from other established premium skincare brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry to normal skin types.	Kantar
Final Market Score	100	66/100 (3.30/5)	Cetaphil Gentle Skin Cleanser is well-positioned in the premium skincare segment in India.

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