Brijbooti Hartaal Pili 100 gram Yellow Haldi Powder

- Product Description: Brijbooti Hartaal Pili is a 100g pack of yellow powdered pigment, commonly known as hartal. It is used for various traditional and artistic purposes, such as dyeing fabrics, making traditional paintings, and even in religious ceremonies.

- Key Features: This product is made from natural ingredients and is non-toxic, making it safe for use in various applications. The vibrant yellow color is long-lasting and provides a beautiful finish to any project.

- For Whom: This product is ideal for artists, craftsmen, fabric dyers, and anyone looking to add a pop of color to their projects. It can be used by beginners and professionals alike, as it is easy to work with and provides consistent results.

- Pros: The Brijbooti Hartaal Pili is a high-quality pigment that offers a bright and intense color payoff. It is versatile and can be used in a variety of ways, making it a valuable addition to any artist or crafter's supplies.

- Cons: Some users may find the packaging of the product to be too small for their needs, especially if they require a larger quantity of the pigment for their projects. Additionally, the color may vary slightly from batch to batch, requiring careful blending for consistency.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	High-quality haldi powder with proven health benefits aligns with consumer preferences.	The Hindu, India Today
Brand Strength	20	15	Established brand with loyal customer base and positive reputation.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Financial Express, CNBC TV18
Competition	10	10	Facing moderate competition from other established haldi powder brands.	Business Today, Hindu Business Line
Use-case Advantage	5	3	Versatile product suitable for various culinary and medicinal applications.	NDTV
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional haldi powder with strong brand and market fit.

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