Biotique Herbcolor Ammonia-Free Hair Color with 9 Organic Herbal Extracts for Natural and Healthy Shine - 50g/110ml (Natural Black 1N) Pack of 1

Biotique Herbcolor Conditioning Hair Colour is a natural hair color option that is free from harmful chemicals like ammonia. It is enriched with 9 organic herbal extracts which ensure that your hair is nourished and healthy with every use.

Key Features:
1. Ammonia-free formula
2. Contains 9 organic herbal extracts
3. Provides natural and healthy shine to hair
4. Available in Natural Black shade
5. Pack of 1 with 50g and 110ml quantity

This hair color is suitable for those who are looking for a safer alternative to traditional hair dyes that are loaded with chemicals. It is ideal for individuals who want to color their hair without compromising on its health and shine.

Pros:
- Nourishes hair with organic herbal extracts
- Provides a natural shine to the hair
- Ammonia-free formula is gentle on the scalp

Cons:
- Limited shade options available
- May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of organic herbal extracts for natural hair color.	India Retailing
Brand Strength	20	18	Established brand known for herbal products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar ammonia-free hair color brands.	Business Standard
Competition	10	8	Facing competition from other established herbal hair color brands.	The Economic Times
Use-case Advantage	5	5	Provides natural and healthy shine for hair coloring needs.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the natural hair color segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—