Beco 3-Ply Bamboo Toilet Tissue Rolls - 1920 Pulls, 160 Sheets Per Roll, Eco-Friendly, Soft, Highly Absorbent, Chemical-Free, Hypoallergenic - Pack of 12

About Product: Beco Toilet Tissue Rolls are made from 100% natural bamboo, making them eco-friendly and sustainable. Each roll contains 3 ply and 1920 pulls, providing long-lasting usage.

Key Features: The toilet paper rolls are soft, highly absorbent, and chemical-free, making them safe for sensitive skin. They are also hypoallergenic, perfect for those with allergies or sensitivities.

For whom: These toilet tissue rolls are perfect for environmentally conscious consumers who prioritize sustainability and natural materials. They are also ideal for those with sensitive skin or allergies.

Pros: - Eco-friendly and sustainable - Soft and highly absorbent - Chemical-free and hypoallergenic - Long-lasting rolls with 1920 pulls - Made from 100% natural bamboo Cons: - May be more expensive compared to traditional toilet paper options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers eco-friendly, soft, highly absorbent, and chemical-free features, aligning with consumer preferences in India.	Livemint, India Today
Brand Strength	20	18	Beco is a recognized brand for sustainable and quality products in India.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to other eco-friendly toilet tissue brands in the Indian market.	Times of India, CNBC TV18
Competition	10	10	Facing competition from other established eco-friendly toilet tissue brands in India.	Moneycontrol, The Indian Express
Use-case Advantage	5	3	The hypoallergenic feature appeals to consumers with sensitive skin in India.	NDTV
Final Market Score	100	81/100 (4.05/5)	Strong brand and product fit in growing eco-friendly household segment in India.

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