Baidyanath Shankhapushpi Syrup - Concentration & Mental Health Supplement - 100 ml (Pack of 2)

Key Features: - Made with natural ingredients - Helps in improving memory and concentration - Acts as a mental health supplement - Comes in a convenient 100 ml pack of 2

For whom: - Students preparing for exams - Professionals seeking better focus and concentration - Elderly individuals looking to support their cognitive health

Pros: - Effective in improving memory and concentration - Easy to consume with no side effects - Contains natural ingredients with no harmful chemicals

Cons: - May take some time to show noticeable results - Some users may find the taste unpleasant at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shankhapushpi known for its concentration benefits, aligns with mental health trend.	Livemint, India Today
Brand Strength	20	15	Baidyanath's strong reputation in Ayurvedic products.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for mental health supplements in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 2 in the Chyawanprash category.	CNBC, Zee Business
Competition	10	6	Facing moderate competition from other mental health supplements in the market.	Financial Express, India TV
Use-case Advantage	5	5	Unique concentration and mental health benefits cater to a specific consumer need.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Baidyanath Shankhapushpi Syrup offers a well-positioned mental health supplement in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—