Axiom Royal Ayurvedic Chyawanprash 1kg Pack of 2 - Immunity Boosting Formula with Desi Cow A2 Ghee, Kashmiri Saffron, and Wild Natural Honey - Organic Chyawanprash

About Product: Axiom Royal Ayurvedic Chyawanprash is a 1kg pack of 2, made with Deshi Cow Ghee (A2 Ghee), Kashmiri Saffron, and Wild Natural Honey. It is an organic chyawanprash that is designed to boost immunity and promote overall health.

Key Features: This chyawanprash is enriched with natural ingredients like A2 Ghee, Kashmiri Saffron, and Wild Natural Honey, making it a potent formula for boosting immunity. It is free from any artificial additives and preservatives, ensuring a pure and safe product for consumption.

For Whom: This chyawanprash is suitable for all age groups and can be consumed by both children and adults. It is especially beneficial for those looking to enhance their immunity and stay healthy during the changing seasons.

Pros: - Made with high-quality natural ingredients - Helps in boosting immunity - Free from artificial additives and preservatives - Suitable for all age groups

Cons: - May have a strong taste for some individuals - Price may be higher compared to other chyawanprash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of A2 ghee, saffron, and honey aligns with consumer preferences for natural ingredients.	Livemint, India Today
Brand Strength	20	18	Axiom Royal is a trusted brand known for quality Ayurvedic products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a premium Ayurvedic product, appealing to mid-range market segment.	Business Insider, CNBC
Competition	10	8	Faces moderate competition from established Ayurvedic brands in the Chyawanprash segment.	Moneycontrol, Financial Express
Use-case Advantage	5	5	Offers comprehensive immunity-boosting benefits suitable for all age groups.	Outlook, The Week
Final Market Score	100	76/100 (3.80/5)	Axiom Royal Ayurvedic Chyawanprash offers a well-rounded immunity-boosting formula with a competitive edge in the Indian market.

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