AXE Signature Intense Long-lasting Body Perfume Spray for Men - No Gas Formula, 200 ml

About Product: AXE Signature Intense is a long-lasting body perfume spray for men that is specially crafted without gas, giving you a bold and confident fragrance that lasts all day. It is perfect for men who want to make a statement with their signature scent.

Key Features: - No gas formula - Intense and long-lasting fragrance - Compact and easy to carry - Suitable for all occasions

For Whom: This body perfume spray is designed for men who appreciate a strong and captivating fragrance that sets them apart from the crowd. It is ideal for those who want to make a lasting impression wherever they go.

Pros: - Long-lasting fragrance - No gas formula is environmentally friendly - Convenient packaging for on-the-go use Cons: - Some may find the scent too strong for daily wear - Not suitable for those who prefer lighter, more subtle fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and no gas formula align with consumer preferences.	Euromonitor
Brand Strength	20	10	AXE is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from established and emerging brands in the segment.	GfK
Use-case Advantage	5	5	Convenient spray format for on-the-go use.	Kantar
Final Market Score	100	66/100 (3.30/5)	AXE Signature Intense Body Perfume Spray has a strong market position in the men's grooming segment in India.

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