Ariel Liquid Detergent for Front Load Washing Machines, 2L - Removes 7-Day Dried-In Stains in 1 Wash, Amazing Fragrance, Protects Colors, Dissolves Quickly - Now at an Unbeatable Price

Key Features: - Removes 7 day dried in stains in 1 wash - Specifically designed for front load washing machines - Protects colors and prevents fading - Dissolves quickly for a thorough clean - Amazing fragrance that lasts long after washing

For whom: This Ariel Liquid Detergent is perfect for individuals with front load washing machines who want a powerful stain remover that also protects their clothes and keeps them smelling fresh.

Pros: - Removes tough stains effectively - Works well in front load washing machines - Pleasant fragrance that lingers on clothes - Protects colors from fading

Cons: - May be more expensive than powder detergents - Limited availability in some regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ariel Liquid Detergent offers advanced stain removal and color protection suitable for front load washing machines.	Livemint, Financial Express
Brand Strength	20	18	Ariel is a trusted brand with a strong presence in Indian households.	Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for premium laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced, offering value for money compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	8	Facing competition from other established detergent brands in the Indian market.	Zee Business, India Today
Use-case Advantage	5	5	Efficiently removes tough stains in a single wash, catering to busy Indian households.	Moneycontrol, NDTV Profit
Final Market Score	100	76/100 (3.80/5)	Ariel Liquid Detergent for Front Load Washing Machines positioned well in the competitive Indian laundry market.

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