Aragaja Puja 100 - Original Organic 10g Pack of 2 - ISO Certified | SINDINGA9

Key Features: - Made from 100% original organic ingredients - Comes in a pack of 2 with 10g each - ISO certified for quality assurance

For whom: - Individuals who prefer organic and pure ingredients for their puja rituals - Those who value quality and certification in their products

Pros: - Pure and organic ingredients ensure a clean and positive energy during puja - Convenient pack of 2 makes it easy to use and store - ISO certification guarantees quality and authenticity

Cons: - May be more expensive compared to non-organic alternatives - Limited quantity in each pack may require frequent reordering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Organic certification and pack size suitable for Indian households.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with a loyal customer base.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from established and emerging Ayurvedic brands.	Business Standard, Mint
Use-case Advantage	5	5	Addresses immunity and overall health needs of consumers.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Aragaja Puja 100 - Original Organic 10g Pack of 2 is well-positioned in the growing Indian Ayurvedic market.

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