Aqualogica All Glow Dewy Sunscreen Gel with Papaya, Vitamin C, Broad Spectrum SPF 50 PA, UVA Blue Light Protection, Anti-Pollution Factor (APF), Brightening Skin, Fragrance-Free, No White Cast - 50g

This Aqualogica All Glow Dewy Sunscreen Gel is a multi-functional product that not only provides broad spectrum SPF 50 PA UVA protection, but also includes blue light protection and anti-pollution factor (APF). It is enriched with papaya and Vitamin C to brighten the skin, while being fragrance-free and leaving no white cast.
Key Features: - Broad spectrum SPF 50 PA UVA protection - Blue light protection - Anti-pollution factor (APF) - Contains papaya and Vitamin C to brighten skin - Fragrance-free - Leaves no white cast
This sunscreen gel is suitable for those looking for a multi-functional sunscreen that not only protects the skin from sun damage, but also brightens the complexion and fights against pollution and blue light damage. It is suitable for all skin types and can be used daily.
Pros: - High SPF protection - Includes blue light and pollution protection - Contains brightening ingredients - Fragrance-free - No white cast Cons: - May be on the pricier side compared to other sunscreens - Some users may prefer a different texture or finish than a gel formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, anti-pollution factor, and skin brightening properties align with current market trends.	GfK
Brand Strength	20	10	Established brand reputation in skincare sector.	Euromonitor
Category Momentum	20	15	Growing demand for innovative skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium skincare products in India.	Kantar
Competition	10	6	Facing moderate competition from other premium sunscreen brands with similar features.	IRI
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to Indian consumers seeking efficiency.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium sunscreen gel with strong market fit in India.

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