Amrut Ayurvedic Herbal Hair Oil Malam 25g x Pack of 2

Amrut Malam is a traditional Ayurvedic herbal balm that comes in a convenient pack of 2 with each containing 25 grams of product.

Key Features:
1. Made with natural ingredients like herbs and essential oils
2. Provides relief from muscular pain, headaches, and cold symptoms
3. Easy to apply and absorbs quickly into the skin
For whom:
Ideal for those looking for a natural remedy for common ailments like muscle pain, headaches, and cold symptoms.

Pros:
1. Effective in providing quick relief from pain and discomfort
2. Portable and convenient packaging for on-the-go use
Cons:
1. Strong herbal smell may not be appealing to everyone
2. May cause skin irritation in some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential Ayurvedic herbs for hair nourishment and growth.	AyurvedaToday
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Brandwatch
Category Momentum	20	15	Growing demand for Ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the Ayurvedic hair oil market.	Retail360
Competition	10	6	Facing moderate competition from other Ayurvedic hair oil brands.	Euromonitor
Use-case Advantage	5	5	Convenient pack size for regular use and travel.	ConsumerReports
Final Market Score	100	66/100 (3.30/5)	Amrut Ayurvedic Herbal Hair Oil Malam 25g x Pack of 2 is well-positioned in the growing Ayurvedic hair care market in India.

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