Amrith Noni Artho Plus 750ml Liquid and Pain Oil Duo - 100ml

Amrith Noni Artho Plus is a 750ml liquid supplement made from Noni fruit extract. It is formulated to support joint health and reduce inflammation in the body.

Key Features: - Contains powerful antioxidants and anti-inflammatory properties - Helps improve mobility and reduce joint pain - Supports overall health and wellbeing

For whom: This product is suitable for individuals suffering from joint pain, arthritis, or inflammation. It can also be used as a preventive measure for those looking to maintain healthy joints and overall wellness.

Pros: - Easy to consume liquid form - Natural ingredients with no added preservatives - Can provide quick relief from joint pain and discomfort

Cons: - May not be suitable for individuals with certain allergies or medical conditions - Results may vary for each individual, and some may not experience immediate relief

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of Noni and Artho Plus addresses specific pain relief needs.	Hindu
Brand Strength	20	15	Established brand with loyal customer base in the Ayurvedic segment.	Business Standard
Category Momentum	20	10	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the Chyawanprash category.	TOI
Competition	10	6	Facing moderate competition from other Ayurvedic pain relief products.	Hindustan
Use-case Advantage	5	5	Addresses joint pain and overall health improvement needs effectively.	Express
Final Market Score	100	66/100 (3.30/5)	Strong brand with unique pain relief formulation, competitively priced in growing Ayurvedic segment.

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