Attitude Compact Medium

Attitude Compact Medium

The Attitude Compact Medium is a versatile and stylish everyday bag that offers the perfect balance between functionality and fashion. Its compact size makes it ideal for carrying essentials without being bulky.

Key features of the Attitude Compact Medium include an adjustable and detachable shoulder strap, multiple interior pockets for organization, a secure zip closure, and durable yet chic design.

This bag is designed for individuals who are on the go and need a practical yet trendy accessory to complement their outfit. Whether you're running errands, going to work, or meeting up with friends, the Attitude Compact Medium is the perfect companion.

Pros: - Compact size for easy carrying - Stylish design that complements any outfit - Multiple pockets for organization - Adjustable shoulder strap for customizable comfort Cons: - May not be suitable for carrying larger items - Limited color options - Can be slightly pricey compared to similar products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile styling options suitable for Indian hair types and preferences.	Vogue
Brand Strength	20	18	Strong brand reputation in the beauty industry with loyal customer base.	Euromonitor
Category Momentum	20	15	Compact powders gaining popularity due to convenience and portability.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Harper's Bazaar
Use-case Advantage	5	5	Addresses common hair styling needs effectively and efficiently.	Elle
Final Market Score	100	76/100 (3.80/5)	A well-positioned compact powder with strong brand backing and versatile features.

Factor	Rating (out of 5)	Notes
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