Amway Attitude ComPACt Light

Amway Attitude ComPACt Light

The Amway Attitude ComPACt Light is a portable and lightweight makeup compact that is perfect for on-the-go touch-ups. Its sleek design makes it easy to carry in your bag or pocket.

Key Features: - Includes mirror for easy application - Comes with a variety of shades for different skin tones - Matte finish for a natural look - Long-lasting formula

For whom: The Amway Attitude ComPACt Light is suitable for anyone who wants to easily touch up their makeup throughout the day. It is great for busy professionals, students, and anyone with a busy lifestyle.

Pros: - Portable and lightweight - Variety of shades for different skin tones - Matte finish for a natural look - Long-lasting formula

Cons: - Limited shade range - May need to reapply throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hair dryer's lightweight design and compact size align well with consumer preferences.	GfK
Brand Strength	20	18	Amway's strong brand reputation in India boosts product appeal.	Brandwatch
Category Momentum	20	15	Growing demand for compact powder products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products enhances market competitiveness.	Euromonitor
Competition	10	8	Facing moderate competition from other compact hair dryers in the market.	Statista
Use-case Advantage	5	5	Versatile usage scenarios make it a practical choice for consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Amway Attitude Compact Lightweight Hair Dryer holds strong market potential in the Indian compact powder segment.

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