Amos Dry Highlighter 4 Colours Blister Made In Korea Candy Pastel Colours Multi coloured

Amos Dry Highlighter 4 Colours Blister Made In Korea Candy Pastel Colours Multi coloured

- The Amos Dry Highlighter 4 Colours Blister is a set of four highlighters in candy pastel colors. These highlighters are made in Korea and provide a unique way to bring attention to important information in notes, books, or documents.

- Key features of these highlighters include their dry formula, which prevents smudging or bleeding through the paper. The pastel colors offer a softer alternative to traditional neon highlighters, making them perfect for those who prefer a more subtle look.

- This product is suitable for students, professionals, artists, or anyone looking to add a pop of color to their work. The variety of colors in the set allows for easy color-coding and organization, making it a versatile tool for a variety of tasks.

- Pros of the Amos Dry Highlighter 4 Colours Blister include the unique candy pastel colors, the dry formula that prevents smudging, and the versatility of the set. However, some users may find that the lighter colors are not as vibrant as traditional neon highlighters, which could be a drawback depending on personal preference.

Overall, the Amos Dry Highlighter 4 Colours Blister is a quality product that offers a fun and functional way to highlight important information.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique set of pastel colors not widely available in India.	Retail Today, The Economic Times
Brand Strength	20	15	Strong brand reputation in India for quality products.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for highlighters in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar imported highlighter sets.	Mint, Business Today
Competition	10	6	Facing moderate competition from local and international highlighter brands.	The Hindu, Livemint
Use-case Advantage	5	5	Versatile for various highlighting needs in Indian educational sector.	Education World
Final Market Score	100	66/100 (3.30/5)	Amos Dry Highlighter Set offers a unique pastel color range at a competitive price point in a growing Indian market.

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